Art World Expo Gearing Up

Are you looking for art or accessories? This year, be sure to attend the 7th annual Art World Expo at Science World on May 12! A variety of vendors include everything from handmade fashion to art, accessories, photography and even make up and cosmetics will have you and your group devouring all there is in the art world. You chance to see and purchase works from over 100 talented artisans and makers both local and international.

From top left: Apothic Wine Tasting 2016, Ryan Broderick Paintings

Bottom Left: Crowds at the Main Stage

Middle Top: Michael Griffin Middle Bottom: Michele Trask and Deanna Fligg

Bottom Right: Guests Tara and friend enjoying the gala in 2015! 

Tickets are now available! https://theartworldexpo.com/attend-event-3/ 

Want to show and sell with us? We are accepting vendor applications until April.  https://theartworldexpo.com/exhibitor-information/ 

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Vendor Tips: Sell Your Art

by Monika Blichar, Art World Expo Owner and Producer

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Selling art can be tricky. I mean, lets be honest about buying art. It isn’t a necessity like food or shelter nor can it improve your employment skills via education or training. Investing in art doesn’t bring you a fancy certificate for a future job position, nor does it help you do your job better because its settings has better apps than your last device. It can’t help you put gas in your car or buy new running shoes for your kids, nor can it help you get dog food for your puppy. So, what is the motivation for people to buy art and how can you sell your art regularly despite these drawbacks?

Have a look at these vendor tips; be sure to send me your ideas and I might just post them in my next blog with credits to you-website and photos included of your art too!

1-Market to a Specific Audience

Whether you make wood sculptures or plaster casts is irrelevant. Who you are marketing to is what is important. Afterall, if you are targeting college or university students just because you’re currently in college or university, it may work for bumper sticker art, cards or prints, but once you decide you don’t want to sell 500 items at $5, your chances of selling a piece at even $100 to a student is slim. Before you continue your marketing today, think about who your audience is and then find ways to reach that audience.

2-Social Media

I harp on artists all the time about using social media to promote their art. What other free tools are there? Social media is definitely the number one tool to reach the maximum number of people for no monetary investment. Artists in our events will promote their work and use our #artworldexpo hashtag; you’re more than welcome to use it too and we’ll share and retweet your art. That’s the beauty of it really-you can reach so many people and if you use good hashtags, others will share your work too. Be sure to comment, like, and share other people’s posts, images and content in order to spread the love! In terms of social media, whatever you put in, you’ll get back.

3-Follow Up

Many artists sign up for markets, events, and trade shows; preparing everything correctly including draw boxes for contests, email marketing newsletter campaigns, and then; fail to follow up for numerous reasons. Whether you didn’t do as well as you thought at your event sales wise or you just didn’t get the number of people through your booth as you though, the biggest waste of time after an event is that you didn’t follow up with people you met or who entered your draw box. That is where the REAL fortune is. Adding people to your mailing list, inviting them to your Facebook Page, or keeping them in the loop for your next event is the KEY to creating relationships that will help you grow your business and sell more art.

I always love to try new things when selling art. I diversify my work and my workload; making adjustments all the time. What worked two months or two years ago, might not work today. The important thing is that you always experiment with your sales strategies and sales goals with the knowledge that there is something for everyone and someone out there is looking for exactly what you have.

If you liked these tips, be sure to SIGN UP FOR OUR NEWSLETTER to get more tips like these plus special offers, industry news and notifications about our latest events and projects on a regular basis. Be sure to share these tips and send us your ideas for your chance to be featured in our next post! Email us at artists@theartworldexpo.com

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Monika Blichar is an Entrepreneur and Artist. She is owner of MAB Art Studio & Boutique Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.

 

Valentine’s Day-Fundraising Offers

With LOVE day just around the corner, we thought you might like to enjoy some special offers from our team this year! It can be super hard to find meaningful gifts for your loved ones, but with our creative players working on collaborations behind the scenes, you have nothing to worry about!

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Valentine’s Day Special Offer-Proceeds support Make and Break Arts Foundation

Art Class for Two, Art Card by Chelsea Sinclare, Red Rose, and a Bag of Organic and Vegan Truffles. All the above for only $100! BUY NOW

Order the Truffles Only HERE

Thank you to our partners at Hooray Truffles for helping make this year’s Valentine’s Day fundraising possible. We met Kim through a referral from one of our long time guests, supporters and promoters Erin Lacey from Cinderelly’s Castle. What a great connection Kim has been in our community! Since meeting, we have had the pleasure of working with Kim at our event, as well as her beautiful daughter Daynah for one of our photo shoots last year. We’ve seen Kim at many markets in the Lower Mainland and enjoy her work so much that we thought who better to partner with for our Valentine’s Day fundraiser? We so appreciate your vegan and organic treats and your timeliness in supporting the arts in Vancouver Kim!

If you haven’t followed the team at Hooray Truffles, be sure to check out their website here:HOORAY TRUFFLES WEBSITE

glamournoircarad.jpgDaynah Kingston, Kim’s daughter modeling for us last year. Daynah is a special girl who touched our hearts last year for this shoot. A stage 4 cancer survivor and inspiration to all of us to lead our best lives. If you are interested in purchasing this print, please click HERE

Painting Dreams International Art Tours-Barcelona 2017!

Have you always wanted to visit Spain? See the sights, visit the Gaudi buildings, bask in the colourful creativity all around you? Here is your chance to visit this beautiful country with Painting Dreams International Art Tours!

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A 12 day creative artist retreat awaits the emerging or experienced aritst. Guests on tour this year can expect daily art instruction from founder Monika Blichar and co-teacher Irene Eaves. Both women have a combined painting and teaching experience which includes painting, drawing, mixed media and intuitive painting. Guests will receive daily art classes inspired by a joint venture workbook available exclusively to tour participants inspired by Spain’s architecture, landscape and colour. In addition to our art practise, activity coordinator Sabrina Widner from Coastal Storm Gallery will be helping guests enjoy museums, art galleries and day activities after classes. Guests can expect a full day of art and culture with evenings to themselves as well as a free day to contemplate their art, explore the surroundings or venture off on a day trip solo or as a group.

Read the Full North Shore News Article About Painting Dreams International Art Tours featuring Founder Monika Blichar here: http://www.nsnews.com/entertainment/dossier/travel-inspires-monika-blichar-s-creative-journey-1.2331560

Read the Full North Shore News Article About Painting Dreams International Art Tours featuring Founder Monika Blichar here: http://www.nsnews.com/entertainment/dossier/travel-inspires-monika-blichar-s-creative-journey-1.2331560

If you are interested in travelling to Spain for the 3rd annual Painting Dreams Art Tour, please contact Monika Blichar at 604 999 6177. A free information session is set for February 15 at 6:00pm at MAB Art Studio & Boutique Gallery in North Vancouver, BC. RSVP HERE

Social Media Tips All Artists Should Know

New social media marketing techniques are a must have for any new artists looking to form a following or any veteran art dealers looking to reach a wider audience. New techniques will help you reach your goals in terms of social reach. There are a few strategies that you should consider implementing on your social accounts.
 

Optimize Your Website

 

A website is something you need to have for business and will help you get your foot in the online door. However, you may want to consider a refresh of your website particularly if it is an older site. You need to ensure that your website is optimized for search traffic and for mobile devices.  

 

Start Up A Blog

 

Blogging is one of the best ways to get your art or gallery onto the search engines. This will also provide a great content platform for other social network activities. You should look at posting your opening hours and content about new shows on the blog. You can also give your readers a creative behind the scenes view of what happen in the creative process, when you set up for shows or any other new information.  

 

Maximize The Facebook and Instagram Presence

 

The first step in social networking should have been setting up a Facebook and Instagram business page for your brand or gallery. The page is free, it is easy to use and it gives you access to every user one Facebook which is over a billion people. If you have not already, you need to set up your Facebook and Instagram business page.

 

Once the page is up you can invite your friends, family and colleagues to like the page and share it with their social group. Then you need to start posting using a similar strategy to your blog. You also need to engage with any followers you have that leave comments or content you via the page. One good way to make your social media seem more popular is to add a few followers beforehand.

 

Take Advantage Of Pinterest

 

Art is a visual activity and the best visually orientated social network is Pinterest. To get started on the network you will need to set up your profile and this needs to include keywords and a link to your website. Once you are set up you can start pinning.

 

When you pin your art on the site you need to include a watermark to protect the image. You also need to add some keywords and a caption. You need to describe the image clearly because this will help users find your image when they search the site. You also need to link your images back to your website or the page that you are trying to promote.

 

If you want to get more exposure for your art you can include prices in the description. You can also use the gift section of Pinterest and this will show the price of the art in front of the image.

 

Experiment With Facebook Ads

 

If you are looking for a low-cost method of promoting shows or events then you should consider Facebook ads. Many large art companies use Facebook ads to promote their new events and to connect with people. Artlog found that spending $75 on Facebook ads for an event resulted in $200 of ticket sales which is a great profit and helped them reach out to new people.

See more at vibbi.com

Art World Tips: Why Should You Network?

by Monika Blichar, Producer & Owner Art World Expo

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A shot of the Diamond Dolls Networking Group in 2013.

 

When I used to think of traditional networking, I used to think of early morning breakfast meetings, serious business suit types, and 60 second pitches with those little dingers to make sure you don’t go over your allotted time to talk about your business. 6:00am is not the best time for me to tell people about what I do, let alone try to condense my passion and creativity into 60 seconds! This is likely the case for many artists and creative types. (I’m also quite a recluse, believe it or not, and dread going to large events!) Instead of forcing myself to attend early morning meetings and go out to late night events, I dedicate my time to networking in different ways.

First, I focus on who I know already. My immediate circle of contacts are invaluable to me as I have known them the longest or have already had dealings with them. Who is in your network already? As an artist or creative entrepreneur, look at who you know already and see what they can help you with. Do you need places to post content, locations to show your work, or introductions to business professionals? Ask people you already know to help you out and send you referrals or recommendations. I’ve discovered that this can be done on Facebook too and that people are quite helpful with their comments and recommendations.

Since I really enjoy working from home and my studio and rather not waste precious time driving and running around the city to events or meetings that may or may not be worthwhile, I scour my social media networks. If I am looking for specific businesses or people, I search on Facebook, Twitter and Instagram. I send message to people or businesses directly through these channels first, and if I really feel that there could be a good collaboration, I also proceed to send them emails. If I really think that we should meet, I call and try to book an appointment or invite them to come by our studio and gallery.

Last, what I really tried to focus on in terms of networking last year and what I will continue to do this year is fostering relationships with my existing clients and affiliates. I worked hard to stay in touch with people; either via phone or email. I invited artists to participate in other opportunities throughout the year including our first Artisan Holiday Sales Catalog and being featured at local markets in our exhibition stalls. I worked hard to create relationships that were meaningful to me and also that benefited both parties when assessing business strategies and long term goals.

This year, I challenge you to look at your networking goals and really find out what you are looking for in terms of what you want from your business and career. For me, I know that the best things in my life come from authentic relationships, concise planning and intuitive instincts. When I look at my business and my relationships, I see a network and community that I love. This, I truly believe, also helps me succeed! After all, if you aren’t doing what you love, no amount of networking will help you!

Have some thoughts about this article? We love to hear from artists in our community! Be sure to touch base with us at artists@theartworldexpo.com or comment on this post! Get in touch with us on Facebook, Instagram and Twitter and join our conversation there too!

Monika Blichar is an Entrepreneur and Artist. She is owner of MAB Art Studio & Boutique Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.

Art World Expo-7th Annual Event May 12, 2017

January is an exciting time for us at Art World Expo. It means our annual event is just around the corner and with that, there are many preparations and planning underway! This year, our theme is ‘7 Wonders of the World’ in honor of our 7th annual event in Vancouver, BC, Canada. It has been a delight and journey creating and executing this event annually and we thought that this year, we should honor the wonder and magic of the world at the Art World.

The Classic Seven Wonders were:
  • Great Pyramid of Giza.
  • Hanging Gardens of Babylon.
  • Statue of Zeus at Olympia.
  • Temple of Artemis at Ephesus.
  • Mausoleum at Halicarnassus.
  • Colossus of Rhodes.
  • Lighthouse of Alexandria.

 

In 2001 an initiative was started by the Swiss corporation New7Wonders Foundation to choose the New7Wonders of the World from a selection of 200 existing monuments. Twenty-one finalists were announced January 1, 2006. The results were announced on July 7, 2007, in Lisbon, Portugal:

New Wonders of the World:

Great Wall of China; Since 7th century BC-China
Petra; c. 100 BC-Jordan
Christ the Redeemer; Opened October 12, 1931-Brazil
Machu Picchu; c. AD 1450-Peru
Chichen Itza; c. AD 600-Mexico
Colosseum Completed; AD 80-Italy
Taj Mahal Completed; c. AD 1648-India
Great Pyramid of Giza; (Honorary Candidate) Completed c. 2560 BC-Egypt

When we think of art and the Art World today, we must not forget the world in which we live and how it affects our culture, customs and traditions. Our goal for this year’s theme is to highlight the world’s wonders while reminding all of us that we are connected through our humanity.

We do look forward to seeing how our body paint contestants incorporate the theme of the seven wonders and also look forward to featuring international artists and designers this year.  Guests can anticipate viewing and acquiring work from artists such as painters, sculptors, designers, jewellers, and mixed media artists. There will also be live painting auctions, stage demonstrations, fashion shows, musical performances, food vendors, bars and a silent auction with proceeds to Make and Break Arts Foundation. MABAF annually supports the production costs of this event as well as helps subsidize a facility rental for arts programs, exhibitions, workshops and meetings in North Vancouver. Additional funds raised throughout the year benefit sponsoring kids arts camps as well as international opportunities for artists wishing to further their practice.

We invite you to become involved if you haven’t yet by either volunteering, donating a product to the auction, registering as a vendor, or sponsoring our event.

TICKETS HERE

SPONSORSHIP & ADVERTISING INFORMATION