5 Things You Can Do To Boost Your Art Sales

by Monika Blichar

Let’s face it-the world of painting and sitting back while an agent or gallery sells your art is over! With a large majority of galleries making the move to online sales and closing art houses, it is more important now than ever to become your own art agent and invest in your own sales and marketing strategies. Here are 5 things you can do to boost your art sales! If you enjoy or find these useful, please share and follow me on Facebook, Instagram and Twitter.

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My exhibit at Art World Expo 2017 at Science World. I participate in about 15-20 exhibitions, markets, fairs, and trade shows annually.

1-Professional Branding

This means that you avoid slapping handwritten price tags on art that you want more than a few dollars for and you invest in proper branding! Logo, website, business cards, pamphlets, a portfolio and investing time into social media marketing with your branding. There is nothing worse than seeing gorgeous work without a price (or a handwritten scribble as a tag) out there! Serious collectors and buyers want to see you have taken the time to invest in proper branding and are representing yourself as a professional artist and business owner.

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My new logo for 2018! I have decided to do an entire overhaul for my own brand.

2-Instagram

Instagram is one of the most powerful tools for artists today. When posting, remember to post photos related to your brand-works of art in progress, completed works for sale with prices, art exhibitions, art sales and any contests or awards that you may have won. Instgram is a wonderful place to create your visual portfolio where collectors and buyers can see your work without distractions.  Be sure to remember to comment and connect with people on Instagram, the more you chat with people, the better your chances of building relationships and finding buyers.

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Instagram also does great things like “Best Nine” where you can see which of your photos were the most popular in any given year.

3-Exhibit Your Work

If you haven’t done a show in a while-it’s time! (I recommend at least one show per quarter but of course, if you can manage more-then do it!) The more you are out with your work, the more your brand will be recognized, the more people you will meet and in turn, the more people will think of buying from your or asking for your assistance when they are looking for something. I also recommend opening your studio at peak times in the calendar year including Christmas as well as for holidays like Valentine’s Day and Mother’s Day Shopping events.

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My paintings and mixed media work as part of a display for a Fashion Show by Blushing Boutique in 2011.

4-Collaborate with Others

For some artists, this seems counter-intuitive. Why would I want to partner with my competition? Well-you don’t partner with someone who makes exactly what you do-you partner with someone who is different! Collaborate with another artisan and promote a special offer online. Find a business to work with and create a special. The possibilities are endless!

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A night to raise awareness for BC Salmon with artists and designers at Sheila Wong Fashion Studio in Vancouver, BC. This opportunity allowed me to work with Jay Peachy and acclaimed artist Lawrence Paul Yuxweluptun. Collaborations like this have given me great networking opportunities but also life long friends in the arts industry.

5-Start Writing!

This is one of the biggest tools I have learned that helps business in a lot of ways! My recommendation is to first start a blog, offer resources, share ideas, vlogs, and interview artists or business people you admire. Second, create a newsletter and build your mailing list. Third, create a worksheet, EBook, or course about your industry or specific type of art you are making. Last, write for other publications. All of this will help boost your authority in your industry and  connect directly to fans, buyers and clients.

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“You’re Going to Make It-A Creativity Workbook to Help You Make Your Best Art!” was a creativity workbook that I created in 2016 to help my students. It has since sold almost 300 copies and has enabled me to generate passive and ongoing income from a piece of work that I created one time. Buy yours here: HERE

As with anything in business and life, your success depends on yourself. No one is going to do the work for you even if you pay someone! Today’s world is so limitless in possibilities for expansion, marketing, and overall success with the tools that we are given that it is so easy to get yourself out there! Never before have we had this option-what will you do with this possibility? I challenge you to take up your goals this year and kick it up a notch.

“Fortune comes to those who are prepared to work for it.”  

 

Monika Blichar, B.A. & B.C.C.T. University of Victoria

CEO & Founder-MAB Ventures Inc. An Arts & Entertainment Agency

MAB Art Studio & Boutique Gallery

Art World Expo-Vancouver, Edmonton & Toronto

www.monikablichar.com www.mabartstudio.com www.theartworldexpo.com

 

 

 

 

 

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Make and Break Arts Foundation – Art Space Fundraiser

We are excited that after 5 years in our current studio and boutique gallery space, we are moving! The building we have been leasing has been sold and the new owners will be taking over our building and the one next to us for their own business. We will remain in North Vancouver and looking forward to celebrating a new space with added features in 2018.

We hope to find something close to our current price range but we know that the new space will cost more that what we are currently paying on Pemberton Avenue. For this reason, during the next three months, we are going to be partnering with many wonderful local businesses to increase our fundraising efforts and dollars to help support our move, new studio and gallery expenses as well as new licenses and fees so that we can continue our programs, events and exhibitions for years to come.

From January 2-15, we have partnered with Kristi Weaver Independent Scentsy Consultatnt and Director for our first online fundraiser! We hope that through this fundraiser, we can raise at least $500! There are a variety of oils, diffusers, wax melts, essential oils and even bath bombs! Tons of great finds! These make excellent gift ideas or nice additions to your own home or office spaces. 15% of all the proceeds go directly to Make and Break Arts Foundation to support our new space. Please consider purchasing and sharing this link with someone you know! Every little bit helps us continue to offer all these great events, art classes, kids camps and art exhibitions right here in Vancouver.

Please see more information about Make and Break Arts Foundation below:

We are a non profit foundation supporting artists and creative projects in BC.

The purpose of the society is:
a) to raise awareness of the arts in the community
b) to support artists and offer assistance for community project
c) to offer community workshops, events, and opportunities for arts education and programming.
d) to provide similar and related services as determined by the membership.

To support this fundraiser please direct message Kristi Weaver or purchase through this link: https://kristielliott.scentsy.ca/party/8828713/make-and-break-arts-foundation

Catalogue can be viewed at: https://kristielliott.scentsy.ca/form/view-my-catalog

 

Boxing Week Specials! 

 
Boxing Week is here!

Enjoy 10% off everything in our online store as well as extended offers on our 12 Days of Christmas Special offers! Use promo code “12DAYS” at check out! Visit our online store: http://mabartstudio.com/store.php

MAB Ventures Inc.-An Arts & Entertainment Agency, 1335 Pemberton Avenue, North Vancouver BC 

Last chance for our 12 Days of Christmas Offers!

Are you looking for something unique to give this year? Maybe you just haven’t had any time to get to our studio and gallery or perhaps just so busy and you’ve done most of your shopping online! Never fear, our Christmas Specials are here but you should hurry becuase they are valid until December 24 only! We are offering everything from art retreats to art cards, pillows, leggings, to massage and even kids winter art camp!  See All The Offers Here!

The Art of Art Investments 

 
It’s the hype that can be troublesome while dealing with pieces of art. Treat each art piece as an asset and nothing more. It’s an investment, and a subjective opinion shouldn’t be coming into play just like it wouldn’t with any other form of investment.

Art appreciation is something that can lead one down the wrong path and make it hard to produce the returns hoped for financially. Investors can start to assume they’re dealing with a great piece but it will not lead to quality gains. This is why it is essential to focus on what works rather than what may work. A lot of this occurs when an investor begins to bet on a future artist that may become popular or well-received down the road. This is never the right way to go and is inherently risky.

If you invest in art you need to remember it is similar to investing in venture capitalism. The idea is to look at the core details and how the art is produced. You don’t want to think about going with too many start-ups as the market may leave them in tatters.

Subjectivity is going to matter when it comes to collections because there is a personalized interpretation involved with artwork. This can make it seem like art cannot be deemed as an asset nor can it be viewed as something to add to one’s portfolio of investments.

However, there is a way to determine the market value of an art piece. The best way to get started is by speaking to a proven art advisor with years of expertise in dictating sales figures based on previous entries. It could be something sold at an auction or at an art gallery. These related sales can offer insight.

Another avenue is to start dissecting what the artist may have sold in the past. This information is ideal for setting a price point and knowing what one is working with. For example, an artist renowned for his/her work will receive awards or fellowships, and this can be a sign of good things to come. It can even be the academic position they may have held in the field of art because that indicates the potential value of the asset itself.

Resale value is the wrong way to look at an art piece. This only applies to the biggest of names in the world of art. You have to focus on this as a long-term asset and one that is going to act as a collectible (according to the IRS), and you will be taxed nearly 28% on all gains. This is a part of the expense you are going to pay on a sale, which means you are not going to net as much as you think you will. 

This is why you have to think about the returns coming in and how they will play out in the long-term. You want to think about the non-financial advantages before anything else. The financial gain is nice, but that is a real bonus. If you keep it as an investment, you need to go to a proper art advisor to get a gist of what you’re working with. 

If you are getting a collection, you need to think of it as a set of pieces rather than a complete sum of artwork. It is all about looking at the quality of the collection based on each piece and then assessing its value in general. 

The artwork is often seen being listed in estates after valuation begins post-death. This is why a proper estate plan is an excellent strategic move. This is something you have to factor in as you are dealing with it as an asset. Will it be sold? Will it be transferred to your children/grandchildren?

This is a significant investment, but you have to think about it with a good understanding of your cash flows, additional assets, and other collections in hand. This is how you will be able to get more out of this asset.

You should always look to benefit from the art market but do it the right way, so you get more out of it.

 

Art World Expo Christmas Fair! 

Tomorrow we invite you all to our Christmas Fair at 4015 Fraser Street in Vancouver, BC. 

Over 50 participating Artisans, vendors, and designers who are selling a variety of goods and services! Art, fashion, jewellery, home decor, knitting, make up, skin care, health and wellness, desserts, and so much more! Finish all your shopping, support local and even enjoy lunch with us! Best part is that we invite all ages and it’s free to attend! We have 100 swag bags for the first 100 people too-great items inside include essential oil from SPOIL YOURSELF, Art by Elizabeth Hill, a copy of Fresh Magazine, one free art class at MAB Art Studio & Boutique Gallery and an It Works drink sample to keep you healthy!


Learn more on our Facebook event page Here

Our event auction, Christmas earrings and coffee sales are supporting two causes. The first is to help fund our new creative arts and wellness centre opening in North Vancouver in the Spring. The second is to support a member of our Art World community with cancer. Please be sure to buy a coffee, bid on items in the auction and purchase a pair of these earrings by Monika Colmorgen for $7! ​if you can’t make it and you’d like a pair of these earrings, please email us at artists@theartworldexpo.com or call 6049996177. 

Feature Artisan-Zeina’s Chocolate Boutique

 

How did you get involved in the chocolate business? 

I got the idea from when I was visiting the Middle East where it is very popular business to decorate chocolate.

What are your favourite things to make for clients? 
My favourite part is creating unique decorated pieces-from chocolate favours, center pieces, strawberry and macaroon towers to dessert tables.
What products and services does Zenia’s Chocolate Boutique offer?  
I offer decorated chocolate, chocolate favours, cake, cupcakes, strawberry and macaroon towers and unique desserts.
What are your business goals in the next 5 years? 
I am hoping in 3-5 years to be the # 1 online dessert website in Vancouver. Yes, there are a lot of stores that offer desserts but I would like to be best mobile dessert business in town! I would like my clients to know that Zeina’s Chocolate Boutique is the unique best dessert business online!
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Visit Zeina’s Chocolate Boutique at our Christmas Fair on Saturday, December 16 and try some of these delicious works of art! To have a look at all the products she offers, please see Zeina’s website!

LetzRock-An Emoji Music Player

Mobile apps have become an integral part of our everyday lives. They help us get our jobs done, stay in touch with people we care about, and even do our shopping. But, as useful as apps are, there is also fierce competition in the app marketplace. The Apps are just another form of Artistic design and talent in digital form, as the look and feel matters the most!

In our Art showcase, we feature one of the best mobile app – 

 

LetzRock – An Emoji music player.The App’s theme has a modern design with mood based Emojis, that helps us to categorize the songs using ‘one-touch’. It can be used for a variety of activities such as Driving, partying, workout, and much more. With LetzRock in our phones, we don’t need to skip the songs anymore while engaged in activities such as Driving, workout, etc.

The fully updated 2017 theme integrates beautifully with colorful themes, so you can choose which one you’d prefer to listen. It comes with all the needed features, which have been updated for 2017, such as:

  • Multiple custom remix
  • Add your own remix
  • 10 different color themes
  • Equalizer 
  • Most importantly, the App serves a great purpose of not having skip the songs. The Emoji icons helps to play the songs by mood.

LetzRock is a product of LetzwApp Communications, Inc.

http://www.letzwapp.com

Copyright © 2017 Letzwapp Communications, Inc. All Rights reserved.

Artist Feature Galina Lukshina

Статья на Русском

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By Iryna Petrenko

Artists are people who live in their own world of fantasy, dreams, emotions and feelings. Each one of them chooses a way to express their ideas of the universe and show their inner world.

Graphic artists choose sharp lines, creative thinking and unstable space. They are able to reveal the infinity and variety of such laconic graphic work. Traditional painting requires the artist to obey the established canons, but it is the graphics that open up the whole breadth of possibilities, freeing the imagination of the artist, limited only by the white sheet of paper.

Galina Lukshina is a visionary artist. She is an amazing woman who creates truly beautiful, mystical and unique pieces, expressing her own perception of the world, revealing feelings and emotions, flaunting human weaknesses and joy. Because of her talent, skill, desire to create and irrepressible imagination, these incredibly beautiful, bright and at times bizarre drawings make it impossible to remain indifferent.

The secrets of the artist are very simple: the creation of an image, regardless of the subject, must pass through the prism of their own sensations and emotions. By investing part of her own soul in each painting, Galina fills it with positive energy and feelings that she wishes to convey to the viewer. What makes her work entirely different from other artists, is the sincerity with which she animated her subjects. The author chooses unusual angles and creates dynamic images. Sharp hatching makes the picture come to life, the characters soar, taking the viewer into their realm.

The main theme of Galina Lukshina’s works is the inner dialogue of Man with God. These conversations encompass the whole universe in her paintings, where you are greeted with silent sadness, hopes for the future, parental joy, and childish naivety. All this is closely intertwined with surrealism, mysticism, and sometimes esotericism. Somehow, surprisingly, this emotional whirlwind is brought into balance and harmony by the artist.

There is a deep connection with folklore in Galina’s art. Belief in one’s own creation is present in many ancient rituals. Ukrainian folk embroidery is one of them. Our ancestors believed that you can embroider your destiny. In the modern world, we call it visualization. Galina found her way to create the future. She embroiders it in her paintings, and it projects into her life. When she was a child, Galina painted her daughter, and this drawing became a reality. Her daughter Alisa is not only the artist’s favorite creation, but also an endless source of inspiration for her work.

“I drew her when I was a child and was working on finishing this drawing for a long time. And now we often draw together, and together we see much better vision ahead. Alisa now lives in another country, married, but space does not separate us at all. On the contrary, the world in our minds is compressed to convenient values ​​and this does not affect the quality of our communication. Here is Alisa, this is my most Important, the Best and most Significant Creation. I understand the world more clearly and distinctly through her now. I had a quantum leap because of her birth. Transition to a new level of consciousness. “(From an interview with the artist)

Alisa Lukshina is also an artist, and an actress. Actively filming, she also helps with sales of her mother’s paintings and organizing exhibitions.

Galina Lukshina has repeatedly participated in international art competitions in Spain, France, Germany, China, Australia, the USA and Mexico, and in 2004 her personal exhibition in Russia was held. Her works are in private collections in Ukraine, Europe and the USA. Among other things, the artist and her team are now working on preparing for another personal exhibition in Moscow.

There is a wonderful person and a musician, who needs to be mentioned. Alexandr Balunov, the founder of a famous music group Korol & Shoot (The king and the jester). He loves Lukshina’s art and has commissioned a few paintings. He decorated his new house with the art. https://www.youtube.com/watch?v=hFtfxzYOJWU.

Today, Galina’s works can be seen and even purchased on the pages of the Internet store https://www.etsy.com/shop/LukshinaArt where the detailed photo gallery of the finished works is presented, and there is an opportunity to make an order for original artwork, as a custom order printed T-Shirt.

Unique presentation, bright and memorable images, kindness and true human warmth are all present in the artwork of Galina, who invites everybody to travel through her magical worlds.

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