Fall Sales Ideas for Artists

by Monika Blichar

As an artist, looking for new ways on how to market, promote and sell your work this fall can be intimidating. Many of us fall into the same routine and often forget that seasonal promotions are a great way to engage new customers, create special products or service packages, and most importantly have fun doing so! Today, I have compiled five fall sales ideas for artists to help you take advantage of a this wonderful fall season!

1-Create a Fall Promotion for your Product or Service 

It sounds simple and it can be! What is your best selling product or service? What do you enjoy making or doing the most? Start with these two questions and then build from there. If you are a photographer, offer a Fall Mini Session for Kids in a Pumpkin Patch. If you are a painter, create an image of a fall harvest scene and then offer prints or greeting cards in time for Thanksgiving. Be sure to offer a special or incentive for customers to buy from you such as limiting the number of sales you will make for the promotion or offering a limited edition run of your prints. The possibilities are endless!

We partnered with WAVES Coffee in Yaletown in 2010 to host a Pumpkin Carving event.

2-Buddy Up! 

Working together can be better than working on your own. Who can you partner up with to offer a special package, gift basket or service package with? Some of the benefits of working with others include reaching new markets, sharing the task of marketing, and cross promoting on each other’s networks.

3-Run a Contest! 

A simple thing like “Guess How Many Candy Corn are in this Jar and Win” can help you gain new customers, get shared and also keep your followers engaged. If you’re always posting about your product and your service without giving your fan base something to look forward to like a contest or a special, you will loose opportunities for your fans and followers to help you build your brand by sharing it and tagging their friends. What could you do that will help engage your fan base this fall?\

4-Plan an Event! 

Aside from things you can do to promote your business this fall online or via social media, be sure to host an open studio, special event, or workshop for your business! There’s nothing like connecting with people face to face! Here are some ideas for events:

-Fall Sidewalk Sale

-Start or End of Fall Season Sale

-VIP Fall Shopping Party

-Fall Customer Appreciation Event

-Fall Themed Art Show

-Halloween Event

Hosting a special event is a great way to feature your space and your business in person. Ask other businesses to donate door prizes, get involved or even donate their space and partner up with them if you don’t have a space that is suitable for the public. When I first started my business, I didn’t want people coming to my home studio so I often partnered up with other businesses and would host events, shows, and openings in cafes, restaurants and even car dealerships.

 

We have partnered up with Two of Hearts Boutique in Kitsilano to host a Halloween Party and Shopping Extravaganza! Monika will have her legging launch and we are pairing that with Cici Clothing, West Coast Hatters, and Carolyn Bruce Designs Jewellery! Get your ticket for only $10 HERE! Includes a drink, door prize entry ticket, and fashion show! 

 

 

5-Community Events 

There are lots of ways that you can join community events-and not just markets or fairs! Here are some ideas for you to look into this year or next:

Kids Sporting Events: sponsor a tent and hand out samples, give out water with your logo on the bottle, or enter attendees into a draw.

Pop Up: Ask a coffee shop if you can do a pop up for a day in their cafe, bring a table with your work and promote to the cafe goers!

Local Businesses: Find other businesses in your area who are hosting events and offer your time, a product to donate, or ask if you can have a small table at their event.

So what are you waiting for? Pick something and get going on creating a cool fall promotion or event that will help you generate more brand recognition, new customers and followers, and most of all, create more fun and joy for you in your business!

 

monikaheadshotMonika Blichar has a B.A. in English and French and a British Columbia College of Teacher’s Certificate. She is the owner and founder of Art World Expo, Monika’s Art Boutique, Painting Dreams International Art Tours and her own brand Monika Blichar. Originally from Wroclaw, Poland, Monika is actively connected to her culture in Poland and works heavily to promote Canadian artists via her events. She is an avid creator, passionate about creativity and creating authentic connections in the communities where she works. Monika has produced Art World Expo in Vancouver since 2010, one installment in Toronto in 2015, an annual show in Edmonton since 2017 and has launched two Art World Expo Christmas Fairs in Vancouver and Victoria, BC. To learn more about Monika, visit www.monikablichar.com 

 

What’s in a camel’s hump?

https://youtu.be/-8woOKnLkgo

Now that you know, go check out Travis Cataldo, the artist who created this animation.

Here’s a link to his website – www.traviscataldo.com

Facebook page – https://www.facebook.com/TheArtOfTravisCataldo/

Have an awesome day!

Selling Your Art Fall 2018

by Monika Blichar

One of the best things about fall for an artist is looking forward to fall and winter markets, trade shows and the ever anticipated holiday shoppers! If you’re like me, you work hard all year so that you have enough inventory for this time of year, making sure that everything is tagged and packaged, and have signed up for as many shows as you can so that the season is the best it can be for your creative business.

Like any good teacher, I thought that it would be a great time to send you some tips about how to make selling your work in Fall 2018 the best it can be! I have compiled my top 10 list of things I do each year to ensure success and wanted to share with you creative entrepreneurs out there!

 

1-Be Organized

Being organized is crucial as we gear up to one of the busiest times in the retail calendar! There are a lot of moving parts when you are a maker and a seller, so it is really important to stay on top of your weekly and monthly tasks to be successful this season. If it is hard for you to stay organized, there are a few easy fixes you can utilize this season to keep on top of all your tasks to help you meet your goals! Simple things include a day timer, using a white board, using your smartphone apps for notes, calendar reminders or even timers to help you stay on track. If you search google, there are also tons of templates you can find to help you stay on track! You can also download our MONTHLY ARTIST GOAL TRACKING TEMPLATE HERE! It’s free of charge and hopefully it helps some of you stay organized this season!

2-Participate in A Variety of Events and Shows 

Being everywhere you can is key at this time of year because people are looking for unique items to add to their holiday gift giving. Think outside the box with this one-you can participate in other events than simply craft fairs, markets or trade shows! Some ideas include setting up a pop up shop in an empty commercial lease space, organize a show in a coffee shop, asking your friends to host a shopping night in their home, or hosting an online shopping party online!  The possibilities are endless! 

3-Collect Emails for your Newsletter 

One of the biggest complaints I hear from vendors is that they don’t get enough people engaged in their work when they are at a market or event. Lots of people go to festivals and markets to browse, connect with friends, and have afternoon out. We must remember that not all market goers are there only to shop! A lot of people might stop by your booth and after the conversation, many vendors experience deflation after they spend a lot of time talking to someone and then they leave without purchasing anything or even taking a card. The onus is on YOU here to make sure to get that person linked to your brand in some way! One of the best ways is to collect their name, phone number and email. Now, if you’re not already writing a newsletter, you’re likely not super excited about this point because “it’s just another thing to do” or you “don’t know how to write content for a newsletter” or you “just don’t have the time!” I want to STRESS the importance of writing a newsletter here because I know how effective it can be to keep your fans, supporters and customers in the loop! Make it a goal to start collecting emails and sign up for a platform like Constant Contact!  Once you start, even with one newsletter a month, you are getting in the habit of staying connected to those people who stop in at your booth and giving them AMPLE opportunities to check out your work, product or services long after they meet you at an event.

4-Don’t JUST Focus on the SALES 

It is the holiday season and we all want to help serve as many people as we can during this time, but when you are focusing solely on SALES as your measure for success, you are missing out on other key ingredients that will build your business! Some of these things include:

-brand recognition

-marketing and promotional opportunities

-making connections

-future collaborations

-media opportunities

Remember that as a vendor at a market, you are never guaranteed to ‘sell out’ your entire stock even at the busiest of shows! You are investing in a retail space to sell your work sure, but if you don’t sell a thing, don’t worry! Remember that you are there to promote your brand, meet people, make connections and to market your work. Take advantage of every opportunity you have to make connections with others at the show including organizers, volunteers and other vendors. You never know what these connections will lead to later on! In my next post about sales at shows, I will give you FREE Worksheet for what you can do at the market to increase success! Please watch for this post!

5-FOCUS ON RELATIONSHIPS AND HOW YOU CAN GAIN FANS AND SUPPORTERS! 

When you are at a show, one of the best things that you can do is to focus on building relationships with the people you meet. Perhaps you want to get to know one of the vendors there a bit better so that you can collaborate on a Christmas Special in a few months or you want to get more involved in the planning of events so you make a goal to talk more to the organizers. Remember that everyone at the show is there with the same goals, to sell and promote their product, but if you set yourself the goal to make authentic connections with people there, you will stand out from people who are simply there to make sales. As a consumer, none of us really enjoy feeling like just a ‘number’ or feeling uncomfortable if we don’t buy something from a vendor at a show. As a result of focusing on building relationships with others, you will gain more fans, more supporters and people who will want to genuinely help you in the long run of your business. And let me just stress here that you can’t do this alone! You need a tribe of people to help you, cheer you on and refer your business if you are really serious about making a brand and an income generating business from your passion! It takes a village to raise a child, same goes for a business!

Photographer Patrick Parenteau and I at AWE. Patrick does our body paint photos every year.

Melynda Seminuk helped me repaint my new studio and volunteered her time to do so. I couldn’t have done that without her help!

 

6-Partner Up!

A great way to make a splash about your product is to partner up with another person. Think of some great cross promotional campaigns out right now-The Rock and Underarmour is one that comes to mind. How can you partner up with another business to offer something unique? Partnering up will allow your brand to reach new markets, gain new followers and work with someone to help you sell and advertise your product. It’s great to be independent but when you partner up, you can accomplish more working with others!

7-Use Social Media 

We are so undeniably lucky to work in a time where we can utilize our platforms to advertise our products…FOR FREE! Think back even 10 years ago-you would have to pay for the kind of advertising we are able to tap into on social media! There are so many cool things you can do on so many different platforms. Of course you all likely have Facebook and Instagram but don’t forget about Youtube, LinkedIn, Snapchat, Twitter or Google Plus. All these platforms are free to use and can give you so much return if you are consistent, interesting and offer great contests, promotions or rewards to your followers!

8-Create Contests! 

Speaking of rewards, be sure that every so often, you create a CONTEST for your fans! Everyone loves FREE stuff! If you think of it as just giving something away for nothing, then that’s what you’ll end up feeling after your giveaway. What you want to be sure to do is offer something for free in exchange for a LIKE, SIGN UP EMAIL, TAG THREE FRIENDS, OR A POST ON SOCIAL MEDIA! What you are essentially doing is offering your fans an item or service for free in exchange for them doing something to help your brand gain exposure on their network. If done correctly, contests can be an especially amazing way to get your brand seen by people who would not have seen it before! If you need ideas for contests, remember that when you are a member of Art World Expo you can call us to book a consulting call each month to go over things just like this! Learn more about membership in Step 3 here.

Create a contest that engages your audience! For our previous show at the gallery, we asked people to post their upcylced projects for a chance to win $100 to spend in store!

Janette posted her upcycled shirt and she won the $100 to come in and spend in store! She also shared on her instagram which helped us get eyes on our page and she even spent more than $100 in store which also gave us added revenue from the contest!

9-Be Friendly, Approachable and Positive! 

This is a huge factor in your success at any show and also in your business in general! People love friendly, approachable and positive people-it’s infectious! When you exude passion, a love for what you do, and a great attitude no matter if the market is busy or not, people will be drawn to you! People love to support happy, helpful and energetic people and even though they might not buy from you, they will remember how you made them feel and will be more likely to contact you in the future or refer you to their friends. Being positive is one of the most important things you can do as a business owner because YOU ARE THE FACE OF YOUR BRAND and people will remember your attitude long after your show! Be sure they remember the best of you!

10-Remember Your Why 

In the end, we all start a business for reasons that made us light up with excitement in the beginning. Remember that when you are having a slow market, or it snows so much the day of your show and its cancelled, or when you show up at an event expecting huge crowds and hardly anyone shows up. These things are all guaranteed to happen and often are out of our control. When you make the best of your shows by following the steps above and you go back to the reasons you started, you will undoubtedly get re-energized and want to focus on the solutions for the future rather than dwelling on the problems or challenges you just experienced. Did you start because you can’t go a day without creating? Did you start to help your parents or add income for your family? Was it because you just love to help people? Remember why you started and if you had a crummy show, just remember those reasons and go back to the drawing board, add some new ideas and try again. You owe it to your dream don’t you?

 

Monika Blichar has a B.A. in English and French and a British Columbia College of Teacher’s Certificate. She is the owner and founder of Art World Expo, Monika’s Art Boutique, Painting Dreams International Art Tours and her own brand Monika Blichar. Originally from Wroclaw, Poland, Monika is actively connected to her culture in Poland and works heavily to promote Canadian artists via her events. She is an avid creator, passionate about creativity and creating authentic connections in the communities where she works. Monika has produced Art World Expo in Vancouver since 2010, one installment in Toronto in 2015, an annual show in Edmonton since 2017 and has launched two Art World Expo Christmas Fairs in Vancouver and Victoria, BC. To learn more about Monika, visit www.monikablichar.com 

 

Have a question? Send me a message! I always love to hear from readers!

Top 3 Reasons to Exhibit at the Art World Expo Shows!

Whether you are an artist or business, we want to help you at our events this year! Join the Art World Expo family today! Gain a spot on our roster and gain a whole new family too! 

#1 Reach new markets! 

Every year, we work hard to get thousands of people to our events in British Columbia and Alberta! Not only do we see lots of new guests attending our shows each year, we also offer free admission to our Christmas Fair so that guests do not have to buy tickets at all! Since 2010, we have seen over 20,000 people attend our various shows in Vancouver, Edmonton and Toronto! Pretty amazing! This doesn’t even include our mailing list features, social media followers or online events that we host either!

IMG_8645Aryn Effert in Edmonton, Alberta-March 2018 Show! Photo by Richard Beaudoin.IMG_8735Amazing body painters in Edmonton’s March 2018 show! Photo by Richard Beaudoin. img_3369

Line ups each year at the Vancouver show at Telus World  of Science! Get your ticket early! 
#2 As a vendor, you get support! 

Our mission is to continually help our members grow their business. We know it can be hard to be an artist out there and we pride ourselves as being one of the only shows in North America with an extensive services menu for artists which includes things like a vendor only membership group, advertising in our newsletter, one on one coaching calls or meetings monthly as well as support on social media! We also host Art World Expo Speaker Series every few months! These are free events for our members to learn about all sorts of things related to business! Learn more about our membership benefits here!

billiesinclairARTMEETING

Billie Sinclair came to speak in May 2018 and we had a Social Media Training in August 2017. We have an array of opportunities for vendors to learn how to grow and get better at business all year round! These sessions are always free for members! 

#3 Brand Recognition 

When you show your work in one of our events, you gain ongoing brand recognition year round! We post event photos of all of our vendors, body painters, performers and business booths after the event which stay up indefinitely! We also do cool things like post your photo on our social media throughout the year including tags to your page, share your work on our Facebook cover albums, feature your upcoming events in our membership group or newsletter and if we can, we do live interviews with you via cool marketing with other well known brands. Check out what we did with Genesis Richmond this past spring on our Youtube Channel. Here’s our cool Interview with Carolyn Bruce Designs! She’s amazing by the way!

We pride ourselves in not only putting on exciting events that appeal to a variety of guests, but also to our continued dedication to the arts professionals and businesses who participate in our events. We have been offering these shows and services for almost a DECADE and aren’t planning on stopping anytime soon! We have worked with some amazing artists, brands and corporations who continuously support our shows and we want to help you succeed as a business too!

Looking forward to seeing you at the shows this season!

Call us today to book your booth or fill in the online form here today!

Expert Tips On How To Invest In Fine Art

By James McCarthy

Fine art has gained popularity over the recent years as more and more people purchase sculptures, paintings, and prints as an investment. The global art market, however, is a complicated place that works based on mechanism never stay the same. As such, there is no guarantee of making a profitable investment. That means that you may have a beautiful sculpture or piece of oil painting in your home whose value may depreciate in the next few years or it may significantly increase in worth.

Fine art enthusiasts and collectors from around the world still regard it as an attractive and worthwhile investment. They are continually scouting the globe in search of exceptional pieces to add to their priced collection. But success in this type of investment is not possible without doing in-depth research about a piece of art before buying.

With that in mind, below are expert tips no how to navigate the global fine art market and find items that are worth adding to your art collection.

1.    Analyze The Fine Art Market

You first should do your homework and have a better understanding of the fine art market and prevailing trends. Research your favorite artists as you try to track their performance and creations. And while at it, learn how to measure the potential as an investment.

2.    Be Curious

Exercise caution when investing in fine art; do not be overconfident about our purchase. Check out different shows and art openings. Befriend art dealers and curators. Talk with fellow art collectors about the fine arts markets, be inquisitive about the artworks that are of interest to you among other things. With such steps, you better your chances of making a wise and potentially profitable investment.

3.    Beware Of Fakes

Unfortunately, the global fine art market is bedeviled by fakes and fraud. As such it is wise to check and recheck the originality and authenticity of every artwork you buy. Consider enlisting the services of a reputable and experienced art appraiser before you make any purchases.

4.    Pay Attention To Newer Artists

While new artists are often regarded as a risky investment, it is wise to look into them and see if you can find a diamond in the rough. It may be an opportunity to make an inexpensive purchase of a piece of unique art that you can add to your collection. That young talent may be your next profitable investment.

5.    Buy Fine Art Pieces Online

Purchase fine art online also present numerous benefits that include having a seemingly endless selection of different pieces of art that exude an array of personalities and styles to suit various tastes and preferences. And you can get some items are ridiculously low prices. However, it is wise to exercise caution when buying the artwork, taking into consideration different factors, especially authenticity.

6.    Make Long-Term Investments

Understand that what you buy and that art collection you have at home will not increase in value overnight. Those looking to Invest in art should be a long game, and that means exercising patience and making wise purchases of items that have a promising potential for profitability. Part of said wise purchases is the use of money that you have set aside for your investment and not what you need to sustain your livelihood.

7.    Store Your Collection Carefully

The perseveration of any piece of art is of utmost importance. You should store and conserve what your purchase the right way. It will not only speak highly of you as an art collector but also show your intent on protecting your investment so that it can increase in value.

Like to Draw? Try Mastermind of Art on the Google Play Store

With the mastermind of art google play application, you can create your very own art work right on your mobile device. Weather you are a skilled drawer or new to artist, you can easily create gorgeous artwork right on your android device.

Download it today for free on the Google Play Store and give it a try!

https://play.google.com/store/apps/details?id=com.mastermindofart.app&hl=en_US

Also dont forget to visit the blog for mastermind of art and learn all about the latest news and trends in the art community.

www.MastermindOfArt.Com  

Call for Vendors!

It’s that time of year again-call for vendors for multiple shows we produce is now open. Are you a painter, jewellery maker, designer or a local business who would like to be part of the Art World Expo family? We cordially invite you to apply to our 2018/2019 shows in Vancouver and Edmonton! Join our group of talented vendors while also joining a community of creatives who support one another throughout the year!

Upcoming shows:

 

Art World Expo Christmas Fair

$60+gst / spot

December 15, 2018

Polish Friendship Society

4015 Fraser Street, Vancouver, BC

 

Art World Expo Edmonton

$100+gst / spot

March 15, 2019

Muttart Conservatory

9626 – 96A Street, Edmonton, AB

 

Art World Expo Vancouver-MAIN EVENT

$500+gst / spot for vendors: artisan and business vendors

$100 +gst / body painting competitors

May 10, 2019

Science World

1455 Quebec Street, Vancouver, BC

 

Our Vancouver Event which is happening on May 10, 2019 is our 9th Annual Event and our largest event of the year.

The $500+gst vendor fee includes a 14-30 day gallery show at Monika’s Art Boutique store front location at 3063 Lonsdale Avenue, North Vancouver, BC.

 

ONGOING CALL FOR VENDORS ONE MONTH GALLERY SHOW AT MONIKA’S ART BOUTIQUE AT 3063 LONSDALE AVENUE, NORTH VANCOUVER

Includes one month store front rental and one evening gallery opening.

Cost for non-members: $750+gst

Cost for members who sign up for the Main Event in Vancouver: FREE

 

We invite you to have a look at the vendor registration form HERE. Should you have any questions, please call us at 604 999 6177 during business hours Monday-Friday 9:00am-4:00pm.

Summer Art Inspirations from Monika’s Art Boutique

Summer Art Inspirations!
Thank you for another great start to summer!
‘Tis the season for summer fun, beach combing, traveling and lots of great summer crafts! With the hot weather here, we don’t want to forget to be sure to take advantage of being inspired by our surroundings both indoors and outdoors! Here are my top 5 summer artsy activities and crafts to help you stay creative this summer!
1-Photography-Playing around with Adventure
I try to go somewhere new every year and each time, I never forget to take time to go out and photograph places I visit. Whether you have a really advanced camera or you’re using your smartphone, taking photos is a great way to play around with seeing new things on your adventures this summer! Be sure to take photos of all sorts of things-people, architecture, plants, animals or still life items. In the fall, you will have compiled a nice collection and maybe even some images that you could paint in studio!
2-Nature-Rose Bead Necklaces
Not sure what to do with all the roses from events this summer? Learn how to make rose bead necklaces! It’s very easy and a nice way to preserve memories from summer weddings, events or your own garden this summer.
3-Painting Outside
Grab a few supplies and take it outside! Maybe you have a nice yard and you can host a summer painting party with your family or friends! Any which way, painting outside is a great way to see colour and light in a new way and enjoy the good weather at the same time!
4-Upcylcing Fabric and Clothing
Summer is a great time to get creative with upcycling clothing! Love that long sleeve from last season, make it a tank top! Use scarves to make summer tote bags or have fun with using all that is in your fabric bin to make fascinators! The possibilities are endless!
5-Garden Rock Painting
This is one of my favourite summer art activities with kids because you get to go on a rock hunt, get some fresh air and make rock paintings that can be used as garden markers, decor or even gifts! When we have kids camps, ladybugs are always popular and are so easy to do! A great activity to do with your kids this summer to get them outside, busy or even involved in the garden!
Above all, just stay creative! Try one or all of these activities and be sure to send us your photos via email or use hashtag #monikasartboutiquesummercontest on instagram until August 15 and we just might feature your project and enter you to win a prize pack from our gallery including:
-Pre-Launch Copy of “You’re Going to Make It-How to Market, Get Clients and Sell Your Art!” by Monika Blichar Launching in August 2018!
-1 Free Painting Class for Kids or Adults
-1 Gift Basket valued at $75 with goodies from our store!
Stay Creative,
Monika Blichar, B.A. & B.C.C.T. UVIC
604 999 6177
Save the Date!
July 15
12-4pm
Monika’s Annual Birthday Party Fundraiser is happening thisSunday, July 15 from 12:00-4:00pm
Stop by for cake as well as a huge sidewalk sale on art, accessories and fashion! We are also hosting a painting party where you can make your own “Peacock Lady” painting!
All proceeds support our studio, arts programs and exhibitions!

 

Renøyr Art

Renøyr is (mainly) a painter, DJ, composer and graphic designer. Renøyr’s main source of inspiration is music. Renøyr’s work is bounded with music, the rhythms you can’t control, from both digital and analog sources: Spotify, old scratchy, dusty vinyls, OST and the music he produced. Basically, Renøyr paints something you can listen and also watch, observe, feel. Renøyr’s workflow is peculiar: sitting in his studio for hours listening his favorite music albums in order to determine the colors he will use. Then he take action, performing the sounds, the notes, the vibrations on canvas – or other surfaces such as skateboards, aluminum and wooden panels.BlueLines2.jpg

Renøyr most acclaimed collections are the LP collection (100cm or 90cm Ø diameter), EP collection (24” Ø diameter) and the Skateboart collection.

At the moment Renøyr is working on a new series called 16:9, inspired by hunting, beautiful movies. Learn more about the work here: https://renoyr.com/ 

Meet Yolanda D. Mozdzen from New York

Yolanda D Mozdzen is a New York based artist who has been creating riveting, unique artwork since the age of 5.

Yolanda is widely known as the Humanitarian Painter because she has been donating her enchanting portraits and original landscapes to various charities throughout the US.

Yolanda’s inventiveness and mastery are superbly powerful in capturing a vision and conquering a thought. With no formal art training, her enticing creations are composed in her soul from her need to inspire. “My paintings are based on what my grandfather always said, “Your mind is a camera. Take mental pictures of anything and keep it in your mind; retrieve it when you paint.”

Yolanda is a visionary; she paints only in candlelight while listening to inspirational music. She has donated original creations to Mount Sinai Hospital, The American Heart Association, The AIDS Walk, The Fire Department of New York, and more. Her goal is to utilize her vision and talent and generate awareness for causes that touch her heart.

You can find Yolanda: ymozzart.com