A Business With Integrity

A Business With Integrity 

An Interview with Jennifer Daerendinger

By Alyssa Laube


About: Jennifer Daerendinger, owner of ROAM Gallery in City Square, Vancouver, creates a unique and welcoming atmosphere for emerging artists. She will be running a booth at this year’s expo, where artworks from ROAM will be on display.

What inspired you to open your own art gallery?

I have always had a huge love for art and a number of artist friends who inspire me.  The opportunity to do a show presented itself in December 2013, and because it was a big success, there was a lot of interest to keep doing them for emerging artists.

How did you come up with the name ROAM?

My very good friend and colleague, Colleen Kirk (who owns the PR Firm, The Kirk Group), came up with the name. ROAM was initially suppose to be a “pop up” gallery. We just never left City Square.

What meaning do you find in supporting local artists?

I think that there are a lot of very talented artists in Vancouver and it is often very hard for them to find venues to show in. It’s my pleasure to provide not only the opportunity, but the space for them to show their work. My goal is to help artists market themselves by providing them with the exposure of social media and a show in a non-conventional gallery, giving them the chance to make an event with their art. There is something very special about directly supporting the arts in Vancouver. It is incredibly gratifying for me.

How would you describe the atmosphere in the gallery?

I like to think that the gallery is warm, inviting, fun and has a sense of community. It’s open for the artists that show every month to come in and paint, hang out, invite friends, or whatever else they like. Each show is different, seeing as how the artists really have an impact on what the space becomes and how it is used. Also, I am so lucky to be located in City Square in a beautiful historic building with the modern amenities attached. It has great lighting and an openness that is so complimentary to the art. Overall, the environment is a mix of styles, much like our art in ROAM.

What, to you, is the most important thing about running your own business?

I have had the privilege of working with and learning from some of the best companies in the world, including Chanel and Holt Renfrew. This gallery allows me the opportunity to apply all of that knowledge to my work. I’ve always loved art and dreamt of owning my own business, so the gallery is a perfect fit. It marries art, marketing and commerce.

How has owning the gallery changed you and your life and the lives of others?

I was working in consulting up until the last part of 2014 when, in December, I decided to take all of my energy and focus it on starting my own business. Somewhere along the way, I realized that I had built a successful gallery that was doing really well! I’m always pleased when the artists see their pieces on social media after it is hung and are thrilled with the results. What truly humbles me is that I have had artists show 3 times at ROAM already, which tells me that I am running a business with integrity. Sometime around the third show, people would walk up to me and say, “Are you the gallery owner?” and I would laugh to myself in disbelief and say “Yes, I guess I am!”.

What is it about the Art World Expo that makes you want to join?

 Monika. She’s the Bomb.

More about ROAM Gallery can be seen at:



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