New social media marketing techniques are a must have for any new artists looking to form a following or any veteran art dealers looking to reach a wider audience. New techniques will help you reach your goals in terms of social reach. There are a few strategies that you should consider implementing on your social accounts.
Optimize Your Website
A website is something you need to have for business and will help you get your foot in the online door. However, you may want to consider a refresh of your website particularly if it is an older site. You need to ensure that your website is optimized for search traffic and for mobile devices.
Start Up A Blog
Blogging is one of the best ways to get your art or gallery onto the search engines. This will also provide a great content platform for other social network activities. You should look at posting your opening hours and content about new shows on the blog. You can also give your readers a creative behind the scenes view of what happen in the creative process, when you set up for shows or any other new information.
Maximize The Facebook and Instagram Presence
The first step in social networking should have been setting up a Facebook and Instagram business page for your brand or gallery. The page is free, it is easy to use and it gives you access to every user one Facebook which is over a billion people. If you have not already, you need to set up your Facebook and Instagram business page.
Once the page is up you can invite your friends, family and colleagues to like the page and share it with their social group. Then you need to start posting using a similar strategy to your blog. You also need to engage with any followers you have that leave comments or content you via the page. One good way to make your social media seem more popular is to add a few followers beforehand.
Take Advantage Of Pinterest
Art is a visual activity and the best visually orientated social network is Pinterest. To get started on the network you will need to set up your profile and this needs to include keywords and a link to your website. Once you are set up you can start pinning.
When you pin your art on the site you need to include a watermark to protect the image. You also need to add some keywords and a caption. You need to describe the image clearly because this will help users find your image when they search the site. You also need to link your images back to your website or the page that you are trying to promote.
If you want to get more exposure for your art you can include prices in the description. You can also use the gift section of Pinterest and this will show the price of the art in front of the image.
Experiment With Facebook Ads
If you are looking for a low-cost method of promoting shows or events then you should consider Facebook ads. Many large art companies use Facebook ads to promote their new events and to connect with people. Artlog found that spending $75 on Facebook ads for an event resulted in $200 of ticket sales which is a great profit and helped them reach out to new people.
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