by Monika Blichar
A large majority of artists that I work with throughout the year tell me the exact same thing. “I just want to paint, I don’t want to learn how to market. I want someone else to do that for me.” While that is a great goal to have, the reality is, if you don’t promote yourself, no one will. Period.
Over the years, I have been able to get quite good at spotting trends, meausring statistics, and learning new tools to help promote my own work and also my projects. I can say that even though technology is constantly changing and new platforms are emerging all the time, once you have a basic idea of how to promote effectively, you will see some great results that will make your art career THAT much more successful.
Here are my top 20 tips on how to market your art work. If you enjoy, be sure to send this post to a friend and connect with me on my varied social media platforms. I love to help artists grow and by sharing, you can help others succeed too!
1-Be Consistent. Share on your networks on a regular basis. Your networks are like storefronts, make sure they are not empty for long periods of time or you won’t get any visitors!
2-Be Positive. No one likes a negative nancy on social media or at events. Remember that you are the FACE of your brand as an artist and that you will attract positive customers and affilates if you are positive, enthusiastic and energetic about your work.
3-Engage with Your Followers. When your followers comment on a post or share your newsletter, be sure to thank them or respond in a timely fashion. This makes your followers feel as though they are really becoming a part of your community and in turn, they will help you share and engage when you post.
4-Offer Tips and Education. Offering tips on “HOW TO USE GLAZES” or releasing a video of yourself creating art to help other aspiring artists engages other in your work. Think outside the box when you release tips, how can you help your audience?
5-Create Good Content. No one will keep reading if you post boring, out dated or irrelevant content. When was the last time you kept reading a boring book or watching a bad movie? Think about it.
6-Cross Promote. Who can you cross promote with? The art supply company that you shop at? Another artist? The restaurant where you sell your work? Be creative and work with others to create cross promotions that will help both parties gain followers and fans.
7-Be Real. Don’t pretend to be someone you aren’t. Be yourself, everyone else is already taken….
8-Share your WIPs. When you are working on a piece, be sure to share your work in progress. It’s interesting for others to watch HOW you create.
9-Learn How to POST effectively. Schedule time to analyse your website stats and find programs that help you measure and post on social media. I use HOOTSUITE. You can check it out FREE FOR 30 DAYS by visiting my affiliate link here:
10-Experiement. Not all your marketing will be online. Be sure to take advantage of local community boards, schools, events and fairs. Donate to auctions, offer different services like painting murals or doing art cards. Experiement with your work and the market.
11-Contests. Everyone loves winning! #winning
12-Giveaways. Reward your fans by giving away tickets to an event, prints or cards. The investment that you make into giveaways will bring you more returns when your winners or fans feel appreciated. #everyonelovestobeloved
13-Sales. When you make a sale, be sure to share on your networks that it has sold. If you have sold something in a show or restaurant, be sure to practise a RED DOT for a few days so that others see you are an artist who sells. Some people are strange like that…they will ONLY buy if you demonstrate that you are successful in your sales records. (Be sure to keep track of your sales too-this will help you later in your career.)
14-Customers. Take photos with customers or ask them to take a pic with your art in their homes. Share on social media or even print pictures for a portfolio you can share with potential customers in your studio.
15-Affilates. BE AN AFFILIATE for other companies. Whether you promote products, software or events that you are using or exhibiting at, creating an affiliate income stream helps you share products, services or events you love while earning money for sharing. (Yes, you can make residual income by promoting other people’s products or services so long as they give you or you sign up for your own affiliate code!)
To sign up to be an Art World Expo Affiliate, visit: BE AN ART WORLD EXPO AFFILIATE!
16-Brands You Use. When you think of all the tools that you use, be sure to refer the useful ones with others so they can take advantage of great tools too! Sign up for an affiliate link first and then promote that link to people you think might like it too. For example, we use Freshbooks for our accounting software and when we recommend it, we share our affiliate link here:
17-Share Other People’s Work. Your fans and followers will appreciate you sharing because it will introduce them to new people and other areas in your industry, but because if they are really interested in your work, they too want to see what’s going on in your creative journey. This also helps you cross promote with other artists which helps both of you build bigger communities!
18-Inspirations. Post things that inspire you as an artist. Nature, fabric, old tires. Memes. W H A T E V E R. Show your audience how your mind works and don’t be afraid to open up.
19-Professional Development. Be sure to post when you are enlisted in professional development realted to your career. A painting retreat, specialty classes, or workshops are great ways to show your audience that you are always trying to improve your craft. If you are intersted in travelling to Europe with me this summer, please visit: Painting Dreams Art Tours Info (Our next info session is February 5 at my studio and gallery in North Vancouver.)
20-Participate in Events. Last, but not least, whatever kind of art or craft you practise, be sure to participate in events in your community or outside of it. Paint live on stage at a fashion show, organize an open studio at your space, enroll in events where you can set up an exhibit in your city or others. By far, the most effective way to sell your art is to be available in person so that you can share your story and why you do what you do. Make sure you participate in at least one event each quarter.
If you enjoyed these tips, be sure to share the love with other creative people you care about!
Have a question? Follow me on Periscope and ask questions during my live broadcasts! https://www.periscope.tv/MonikaBlichar
Monika Blichar possesses a B.A. from the University of Victoria with a major in English and minor in French. She has also successfully completed the post degree teaching program and is a member of the BC College of Teachers. She is fluent in English, French, Polish and basic Spanish. Her love for culture, languages and artistic pursuits continues to grow as she develops her own creativity and imagination through her varied interests in the art world.
This post is sponsored by Twin Peaks Construction.