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ART WORLD EXPO-CALL FOR ARTISTS-VANCOUVER, TORONTO, & EDMONTON

CALL FOR ARTISTS!

We are excited for another installment of Art World Expo in our home base of Vancouver but also two events in Toronto and Edmonton in 2017 and 2018! We are looking for artists who want to be part of the action and showcase their work, products, services and talent!

Sign up today! 

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Vendor Tips: Sell Your Art

by Monika Blichar, Art World Expo Owner and Producer

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Selling art can be tricky. I mean, lets be honest about buying art. It isn’t a necessity like food or shelter nor can it improve your employment skills via education or training. Investing in art doesn’t bring you a fancy certificate for a future job position, nor does it help you do your job better because its settings has better apps than your last device. It can’t help you put gas in your car or buy new running shoes for your kids, nor can it help you get dog food for your puppy. So, what is the motivation for people to buy art and how can you sell your art regularly despite these drawbacks?

Have a look at these vendor tips; be sure to send me your ideas and I might just post them in my next blog with credits to you-website and photos included of your art too!

1-Market to a Specific Audience

Whether you make wood sculptures or plaster casts is irrelevant. Who you are marketing to is what is important. Afterall, if you are targeting college or university students just because you’re currently in college or university, it may work for bumper sticker art, cards or prints, but once you decide you don’t want to sell 500 items at $5, your chances of selling a piece at even $100 to a student is slim. Before you continue your marketing today, think about who your audience is and then find ways to reach that audience.

2-Social Media

I harp on artists all the time about using social media to promote their art. What other free tools are there? Social media is definitely the number one tool to reach the maximum number of people for no monetary investment. Artists in our events will promote their work and use our #artworldexpo hashtag; you’re more than welcome to use it too and we’ll share and retweet your art. That’s the beauty of it really-you can reach so many people and if you use good hashtags, others will share your work too. Be sure to comment, like, and share other people’s posts, images and content in order to spread the love! In terms of social media, whatever you put in, you’ll get back.

3-Follow Up

Many artists sign up for markets, events, and trade shows; preparing everything correctly including draw boxes for contests, email marketing newsletter campaigns, and then; fail to follow up for numerous reasons. Whether you didn’t do as well as you thought at your event sales wise or you just didn’t get the number of people through your booth as you though, the biggest waste of time after an event is that you didn’t follow up with people you met or who entered your draw box. That is where the REAL fortune is. Adding people to your mailing list, inviting them to your Facebook Page, or keeping them in the loop for your next event is the KEY to creating relationships that will help you grow your business and sell more art.

I always love to try new things when selling art. I diversify my work and my workload; making adjustments all the time. What worked two months or two years ago, might not work today. The important thing is that you always experiment with your sales strategies and sales goals with the knowledge that there is something for everyone and someone out there is looking for exactly what you have.

If you liked these tips, be sure to SIGN UP FOR OUR NEWSLETTER to get more tips like these plus special offers, industry news and notifications about our latest events and projects on a regular basis. Be sure to share these tips and send us your ideas for your chance to be featured in our next post! Email us at artists@theartworldexpo.com

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Monika Blichar is an Entrepreneur and Artist. She is owner of MAB Art Studio & Boutique Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.

 

Feature AWE Artist at MAB Art Studio-Marilyn McKee

by Monika Blichar, Owner and Producer Art World Expo

I first met Marilyn Mckee in 2010 when producing the first of a series of events; now known as Art World Expo produced in Vancouver and Toronto. Drawn to her talent in jewellery making back then, I knew that she was a treasure and kept my eyes on her.  I think back to all those phone calls I made to check in over the years and wonder at how she could stand me asking about her art and progress. I wasn’t a customer after all; just an agent and promoter keeping tabs on her. Through my eyes, I knew that she was something special.  I am really pleased that I kept in touch as today, she is the first feature artist of 2016 in my studio and gallery in North Vancouver.

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If you haven’t met Marilyn, I will tell you that behind the stunning pieces is a truly wonderful woman who is not only a talented artist but an accomplished professional, mother and community member. Marilyn McKee is a member of the Tsit Gitanee (Eagle) clan of the Haida Nation, whose roots are from the islands of Haida Gwaii; world famous for its natural beauty and talented artists. Aside from creating, Marilyn is an active mother and grandmother and contributes to the community regularly. She is currently the President of Raycam Community Centre; the only community center in the Lower Mainland to offer free programs for kids and adults. She has been with the organization for over 10 years and has done everything from leading art projects to sewing 50 Halloween costumes.

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Since a child, Marilyn has always had an artistic ability. Even when asking her about her work and photographing her for this article, her childlike joy and wonder shine through in her smile and in the way she talks about her work. She is at ease with her imagination and an innocence about her talent has stayed within her spirit. She is inspired by traditional stories and moulds them into her art with a modern twist, incorporating Celtic design, Fairies and mermaids amongst more traditional Northwest Coast elements. Her most popular are the Fairies; which are breathtaking in both jewellery and paintings to say the least.

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As an artist myself, I feel privileged to have seen her art evolve into an array of beautiful works ranging from jewellery, drums, and paintings. I look forward to sharing our space with her essence this month; not only because of the beauty of the works but also to see an another artist’s work through my eyes and through those of our visitors.

Unafraid and experimental with her work, MAB Art Studio & Boutique Gallery is pleased to have Marilyn McKee as the January 2016 feature artist. Her use of many unconventional methods in her artwork result in a fresh look at the knowledge and richness her Haida culture.

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For more information, please visit Mab Art Studio 

All pieces featured are listed in the Facebook.

 

Thank you to our sponsors BLUSH Vancouver Magzine and Twin Peaks Construction.

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