painting dreams international art tour

Fall Sales Ideas for Artists

by Monika Blichar

As an artist, looking for new ways on how to market, promote and sell your work this fall can be intimidating. Many of us fall into the same routine and often forget that seasonal promotions are a great way to engage new customers, create special products or service packages, and most importantly have fun doing so! Today, I have compiled five fall sales ideas for artists to help you take advantage of a this wonderful fall season!

1-Create a Fall Promotion for your Product or Service 

It sounds simple and it can be! What is your best selling product or service? What do you enjoy making or doing the most? Start with these two questions and then build from there. If you are a photographer, offer a Fall Mini Session for Kids in a Pumpkin Patch. If you are a painter, create an image of a fall harvest scene and then offer prints or greeting cards in time for Thanksgiving. Be sure to offer a special or incentive for customers to buy from you such as limiting the number of sales you will make for the promotion or offering a limited edition run of your prints. The possibilities are endless!

We partnered with WAVES Coffee in Yaletown in 2010 to host a Pumpkin Carving event.

2-Buddy Up! 

Working together can be better than working on your own. Who can you partner up with to offer a special package, gift basket or service package with? Some of the benefits of working with others include reaching new markets, sharing the task of marketing, and cross promoting on each other’s networks.

3-Run a Contest! 

A simple thing like “Guess How Many Candy Corn are in this Jar and Win” can help you gain new customers, get shared and also keep your followers engaged. If you’re always posting about your product and your service without giving your fan base something to look forward to like a contest or a special, you will loose opportunities for your fans and followers to help you build your brand by sharing it and tagging their friends. What could you do that will help engage your fan base this fall?\

4-Plan an Event! 

Aside from things you can do to promote your business this fall online or via social media, be sure to host an open studio, special event, or workshop for your business! There’s nothing like connecting with people face to face! Here are some ideas for events:

-Fall Sidewalk Sale

-Start or End of Fall Season Sale

-VIP Fall Shopping Party

-Fall Customer Appreciation Event

-Fall Themed Art Show

-Halloween Event

Hosting a special event is a great way to feature your space and your business in person. Ask other businesses to donate door prizes, get involved or even donate their space and partner up with them if you don’t have a space that is suitable for the public. When I first started my business, I didn’t want people coming to my home studio so I often partnered up with other businesses and would host events, shows, and openings in cafes, restaurants and even car dealerships.

 

We have partnered up with Two of Hearts Boutique in Kitsilano to host a Halloween Party and Shopping Extravaganza! Monika will have her legging launch and we are pairing that with Cici Clothing, West Coast Hatters, and Carolyn Bruce Designs Jewellery! Get your ticket for only $10 HERE! Includes a drink, door prize entry ticket, and fashion show! 

 

 

5-Community Events 

There are lots of ways that you can join community events-and not just markets or fairs! Here are some ideas for you to look into this year or next:

Kids Sporting Events: sponsor a tent and hand out samples, give out water with your logo on the bottle, or enter attendees into a draw.

Pop Up: Ask a coffee shop if you can do a pop up for a day in their cafe, bring a table with your work and promote to the cafe goers!

Local Businesses: Find other businesses in your area who are hosting events and offer your time, a product to donate, or ask if you can have a small table at their event.

So what are you waiting for? Pick something and get going on creating a cool fall promotion or event that will help you generate more brand recognition, new customers and followers, and most of all, create more fun and joy for you in your business!

 

monikaheadshotMonika Blichar has a B.A. in English and French and a British Columbia College of Teacher’s Certificate. She is the owner and founder of Art World Expo, Monika’s Art Boutique, Painting Dreams International Art Tours and her own brand Monika Blichar. Originally from Wroclaw, Poland, Monika is actively connected to her culture in Poland and works heavily to promote Canadian artists via her events. She is an avid creator, passionate about creativity and creating authentic connections in the communities where she works. Monika has produced Art World Expo in Vancouver since 2010, one installment in Toronto in 2015, an annual show in Edmonton since 2017 and has launched two Art World Expo Christmas Fairs in Vancouver and Victoria, BC. To learn more about Monika, visit www.monikablichar.com 

 

What If You Only Thought Positive?

by Monika Blichar

It’s January 2018 and although I’ve heard that this is the month that most people describe as the one of the most dreary, dismal and depressing, I have had a complete opposite experience this year. January 2018 for me has been one of the best months that I have had in a long time-not only for my business goals but also for my personal victories. I would have to attribute this happy experience to being positive and being extremely conscious of my thoughts so far this year. Paying attention to my thoughts and striving to think only positive (and big!) has truly brought me motivation, passion, and confidence this month that I haven’t experienced in a long time professionally or personally. If you are an artist or creative entrepreneur, you know how difficult it can be to think positive when you are responsible for so much! Yet, this month in particular, I have found a tremendous amount of joy in being joyful!

Here are my top 5 tips to stay positive as we go into February! If they help you, please send me your thoughts or experiences. If you think they can help someone else, please share! If you have something to add, please email me at artists@theartworldexpo.com. I always love to hear from all of you who follow what I do with my art life!

1-Declutter and Organize 

We are moving our studio and gallery to our new location this week, I have been decluttering and organizing A LOT since about October when I found out our building was going to be sold. It has meant throwing stuff out, giving things away, and doing a really good overhaul of what is serving me and what isn’t. Why do we hang onto things even when we don’t use them? I had ammassed a huge stock pile of supplies that I hadn’t even touched and accepted gifts of donations for ‘that one day maybe project’. As a result of this deep clean, I have been able to organize my new space with more ease, free up space for my own mental process and also feel like I have less to worry about. When you declutter your space and life, you feel less weight (literally from carrying so much stuff around with you!) and that makes you feel more positive and clear about where you are going. What can you get rid of this week?

2-Share Positivity on Your Platform! 

I’ve always been very conscious of what I say or with whom I share my challenges or complaints with. I intentionally fill my personal and professional social media pages with positivity and cheerfulness becuase I know that what I send out there affects other people when they see it. I am so aware of all the connectivity between people, in the cyber world or in reality, that I always make sure people remember me as the one who is super positive and full of sunshine. Why? Well, I do this for two reasons. The first is because I genuinely want people around me to FEEL good. When people feel good around me, they are happy, positive and fueled by this energy of happiness which they carry on into their daily lives. I feel good when people feel good too! Second, being positive is contagious.  Afterall, when people are super negative around you, do you want to hang around or work with them in the future? Be cautious of what you toss around on your social media. Use your platform online and your daily interactions with people in your life to inspire, motivate and encourage others! Try it out for a week and notice how much your world will change.

3-The World Ain’t All Sunshine and Rainbows-Rocky VI

It’s not always sunshine and rainbows-life is not fair, things will happen that won’t be ideal, you will loose, you will fail, you will struggle. That is the nature of life-we are not meant to be here to live in Eutopia. We have to work for what we want out of life-no one comes in to save the day and hand it to you. (Well not without strings attached if you know what I mean!)  You have to chase that dream with so much vigor and desire knowing that if you don’t, it could fade away into the abyss of forgotten dreams and never be realized. Acknowledge and let go of what you have told yourself about your past, your experiences, your current situation and all those things that are stopping you from letting go of the excuses that it takes to make your dreams happen. Sure, you had a cummy childhood but that was 30 years ago. So what you have a horrible boss right now who takes up all your time and you can’t work on your art like you’ve always wanted. Do something about it. Maybe you don’t have the confidence to ask a gallery to put your work up; however, if you never put yourself out there, you will never get that solo show you’ve been dreaming of. Stand up for yourself and your dream. No one else is going to do it for you. Make yourself and your dreams your number one priority and keep going no matter what! When the going gets tough, the tough get going! 

4-Squash Negativity Immediately 

When I am alone with my thoughts and something negative pops up, I’ve been very receptive and quick to acknowledge it and then let it go. When people start talking to me about something that is negative, my strategy is to try to deflect it as much as possible and focus on the solution to what they are complaining about rather than continue to delve into their problem with them. I’ve always tried to be a listener and someone that people can count on which is very flattering (and also why lots of people tell me their problems!) but this year, I am choosing to focus on people, experiences, and development that not only fills me with joy and passion, but does the same for the people I surround myself with. Sure, that taxi driver you get might not be super nice but give him a compliment when you leave. Maybe your partner had a rough day, do something nice for them to cheer them up. Have a friend telling you all about their problems? Politely tell them that they should seek advice elsewhere or suggest a destressing activity like yoga or meditation. Steering people into positive interactions with you will only help stop negativity from seeping into your life!

5-Positive People 

Last, I want to focus on bringing positive people into your sphere. Sure, this sounds easier said than done becuase, what do you do with all those negative people you’ve been friends with or perhaps tolerated in your business for so long? What I know for sure is that successful people; and I mean truly genuine go-getters, don’t surround themselves with negative people or put themselves in negative situations by choice. Taking an inventory of the negative influences in your life both personally and professionally will help you find out who the positive people are you do know and will help you better assess who you should be spending your time with. One of my goals this year is to meet as many positive people as I can and make new friends who also share this belief in the power of positivity in life and business as I do. Don’t just dump your old friends, but rather encourage them to join you at a new professional event, a mindfulness or creative retreat or other uplifting activity. Try to surround yourself with people who are like minded, goal orientated and most of all people who lift you up and want to help you become your best self!

Try some of these things out in February! See how they shape your life and how they affect your outcome!

 

Monika Blichar has a B.C.College of Teachers accreditation and a B.A. in English and French from the University of Victoria. She is the owner of Art World Expo, Monika’s Art Boutique-Studio & Gallery, and Painting Dreams International Art Tours. She has a passion for art and all things good in life.  Headshot by Shannon Ruth Dionne Photography. 

Vendor Tips: Sell Your Art

by Monika Blichar, Art World Expo Owner and Producer

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Selling art can be tricky. I mean, lets be honest about buying art. It isn’t a necessity like food or shelter nor can it improve your employment skills via education or training. Investing in art doesn’t bring you a fancy certificate for a future job position, nor does it help you do your job better because its settings has better apps than your last device. It can’t help you put gas in your car or buy new running shoes for your kids, nor can it help you get dog food for your puppy. So, what is the motivation for people to buy art and how can you sell your art regularly despite these drawbacks?

Have a look at these vendor tips; be sure to send me your ideas and I might just post them in my next blog with credits to you-website and photos included of your art too!

1-Market to a Specific Audience

Whether you make wood sculptures or plaster casts is irrelevant. Who you are marketing to is what is important. Afterall, if you are targeting college or university students just because you’re currently in college or university, it may work for bumper sticker art, cards or prints, but once you decide you don’t want to sell 500 items at $5, your chances of selling a piece at even $100 to a student is slim. Before you continue your marketing today, think about who your audience is and then find ways to reach that audience.

2-Social Media

I harp on artists all the time about using social media to promote their art. What other free tools are there? Social media is definitely the number one tool to reach the maximum number of people for no monetary investment. Artists in our events will promote their work and use our #artworldexpo hashtag; you’re more than welcome to use it too and we’ll share and retweet your art. That’s the beauty of it really-you can reach so many people and if you use good hashtags, others will share your work too. Be sure to comment, like, and share other people’s posts, images and content in order to spread the love! In terms of social media, whatever you put in, you’ll get back.

3-Follow Up

Many artists sign up for markets, events, and trade shows; preparing everything correctly including draw boxes for contests, email marketing newsletter campaigns, and then; fail to follow up for numerous reasons. Whether you didn’t do as well as you thought at your event sales wise or you just didn’t get the number of people through your booth as you though, the biggest waste of time after an event is that you didn’t follow up with people you met or who entered your draw box. That is where the REAL fortune is. Adding people to your mailing list, inviting them to your Facebook Page, or keeping them in the loop for your next event is the KEY to creating relationships that will help you grow your business and sell more art.

I always love to try new things when selling art. I diversify my work and my workload; making adjustments all the time. What worked two months or two years ago, might not work today. The important thing is that you always experiment with your sales strategies and sales goals with the knowledge that there is something for everyone and someone out there is looking for exactly what you have.

If you liked these tips, be sure to SIGN UP FOR OUR NEWSLETTER to get more tips like these plus special offers, industry news and notifications about our latest events and projects on a regular basis. Be sure to share these tips and send us your ideas for your chance to be featured in our next post! Email us at artists@theartworldexpo.com

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Monika Blichar is an Entrepreneur and Artist. She is owner of MAB Art Studio & Boutique Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.

 

Happy New Year to All!

This year has been an incredible one with so many new adventures into the Art World! Thank you all for your wonderful support, enthusiasm and of course, creativity! In 2015, we saw an amazing amount of expansion and growth.

Our first expansion was starting a new event in Toronto this year. It was truly an amazing event especially since we met a tremendous amount of aritsts, sponsors and community players. The calibre of artists in Toronto is wonderful to see and we are grateful for all the artists who participated. We are also looking forward to hosting the 2nd annual Art World Expo in Toronto and are inviting artists, galleries, and organizations to participate! If you are interested, or you know of an artist or group who would be, be sure to share our website!

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Our first Painting Dreams International Art Tour to south west France with a group of artists to the Dordogne area. What a wonderful opportunity to work with artists as well as experience French culutre, history and arts. The tour was not only incredible, but a very rewarding experience for Art World Expo as we made some amazing connections that will surely last a life time. Our second tour is scheduled for July-August 2016 and we are travelling to both France and Poland in conjunction with the European Capital of Culture in Wroclaw, Poland. If you are interested in a 12 day tour to either France or Poland, be sure to visit Painting Dreams Art Tours Info. We would love to see you participate in this international trip this year!

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A big huge thank you to all of our artists, sponsors, affiliates and volunteers for making 2015 one of the most memorable years to date! We look forward to 2016 and wish you all an abundant, creative and inspiring year ahead!

 

Painting Dreams International Art Tours-What a SUMMER!

We have had a great time in Europe this summer! What is not to like? Beautiful weather, great people, amazing art and of course, fabulous activities, inspiration and new life long friends!

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Join us for Painting Dreams International Art Tours in Europe in 2016! Sign up for our next information session on September 18, 2015 by visiting http://www.mabartstudio.com/class We will also keep you posted on our open house art show featuring the works of the artists who participated in our tour this summer. Date will be posted soon!

See you there!