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See you at the show! Tickets are on sale now!
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by Monika Blichar
As an artist, looking for new ways on how to market, promote and sell your work this fall can be intimidating. Many of us fall into the same routine and often forget that seasonal promotions are a great way to engage new customers, create special products or service packages, and most importantly have fun doing so! Today, I have compiled five fall sales ideas for artists to help you take advantage of a this wonderful fall season!
1-Create a Fall Promotion for your Product or Service
It sounds simple and it can be! What is your best selling product or service? What do you enjoy making or doing the most? Start with these two questions and then build from there. If you are a photographer, offer a Fall Mini Session for Kids in a Pumpkin Patch. If you are a painter, create an image of a fall harvest scene and then offer prints or greeting cards in time for Thanksgiving. Be sure to offer a special or incentive for customers to buy from you such as limiting the number of sales you will make for the promotion or offering a limited edition run of your prints. The possibilities are endless!
We partnered with WAVES Coffee in Yaletown in 2010 to host a Pumpkin Carving event.
2-Buddy Up!
Working together can be better than working on your own. Who can you partner up with to offer a special package, gift basket or service package with? Some of the benefits of working with others include reaching new markets, sharing the task of marketing, and cross promoting on each other’s networks.
3-Run a Contest!
A simple thing like “Guess How Many Candy Corn are in this Jar and Win” can help you gain new customers, get shared and also keep your followers engaged. If you’re always posting about your product and your service without giving your fan base something to look forward to like a contest or a special, you will loose opportunities for your fans and followers to help you build your brand by sharing it and tagging their friends. What could you do that will help engage your fan base this fall?\
4-Plan an Event!
Aside from things you can do to promote your business this fall online or via social media, be sure to host an open studio, special event, or workshop for your business! There’s nothing like connecting with people face to face! Here are some ideas for events:
-Fall Sidewalk Sale
-Start or End of Fall Season Sale
-VIP Fall Shopping Party
-Fall Customer Appreciation Event
-Fall Themed Art Show
-Halloween Event
Hosting a special event is a great way to feature your space and your business in person. Ask other businesses to donate door prizes, get involved or even donate their space and partner up with them if you don’t have a space that is suitable for the public. When I first started my business, I didn’t want people coming to my home studio so I often partnered up with other businesses and would host events, shows, and openings in cafes, restaurants and even car dealerships.
We have partnered up with Two of Hearts Boutique in Kitsilano to host a Halloween Party and Shopping Extravaganza! Monika will have her legging launch and we are pairing that with Cici Clothing, West Coast Hatters, and Carolyn Bruce Designs Jewellery! Get your ticket for only $10 HERE! Includes a drink, door prize entry ticket, and fashion show!
5-Community Events
There are lots of ways that you can join community events-and not just markets or fairs! Here are some ideas for you to look into this year or next:
–Kids Sporting Events: sponsor a tent and hand out samples, give out water with your logo on the bottle, or enter attendees into a draw.
–Pop Up: Ask a coffee shop if you can do a pop up for a day in their cafe, bring a table with your work and promote to the cafe goers!
–Local Businesses: Find other businesses in your area who are hosting events and offer your time, a product to donate, or ask if you can have a small table at their event.
So what are you waiting for? Pick something and get going on creating a cool fall promotion or event that will help you generate more brand recognition, new customers and followers, and most of all, create more fun and joy for you in your business!
Monika Blichar has a B.A. in English and French and a British Columbia College of Teacher’s Certificate. She is the owner and founder of Art World Expo, Monika’s Art Boutique, Painting Dreams International Art Tours and her own brand Monika Blichar. Originally from Wroclaw, Poland, Monika is actively connected to her culture in Poland and works heavily to promote Canadian artists via her events. She is an avid creator, passionate about creativity and creating authentic connections in the communities where she works. Monika has produced Art World Expo in Vancouver since 2010, one installment in Toronto in 2015, an annual show in Edmonton since 2017 and has launched two Art World Expo Christmas Fairs in Vancouver and Victoria, BC. To learn more about Monika, visit www.monikablichar.com
It’s that time of year again-call for vendors for multiple shows we produce is now open. Are you a painter, jewellery maker, designer or a local business who would like to be part of the Art World Expo family? We cordially invite you to apply to our 2018/2019 shows in Vancouver and Edmonton! Join our group of talented vendors while also joining a community of creatives who support one another throughout the year!
Upcoming shows:
Art World Expo Christmas Fair
$60+gst / spot
December 15, 2018
Polish Friendship Society
4015 Fraser Street, Vancouver, BC
Art World Expo Edmonton
$100+gst / spot
March 15, 2019
Muttart Conservatory
9626 – 96A Street, Edmonton, AB
Art World Expo Vancouver-MAIN EVENT
$500+gst / spot for vendors: artisan and business vendors
$100 +gst / body painting competitors
May 10, 2019
Science World
1455 Quebec Street, Vancouver, BC
Our Vancouver Event which is happening on May 10, 2019 is our 9th Annual Event and our largest event of the year.
The $500+gst vendor fee includes a 14-30 day gallery show at Monika’s Art Boutique store front location at 3063 Lonsdale Avenue, North Vancouver, BC.
ONGOING CALL FOR VENDORS ONE MONTH GALLERY SHOW AT MONIKA’S ART BOUTIQUE AT 3063 LONSDALE AVENUE, NORTH VANCOUVER
Includes one month store front rental and one evening gallery opening.
Cost for non-members: $750+gst
Cost for members who sign up for the Main Event in Vancouver: FREE
We invite you to have a look at the vendor registration form HERE. Should you have any questions, please call us at 604 999 6177 during business hours Monday-Friday 9:00am-4:00pm.
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by Monika Blichar
Interviewing people in the Genesis G-80 the last couple of weeks has been incredible. Not only did I have the opportunity to learn more about the people who are participating in Art World Expo more, I also enjoyed riding around in a sweet luxury ride for two weeks! Boy did heads turn-people just seem to love the look of this car and haven’t been afraid to ask questions about what it is! It’s been really great and not just because of the whole new luxury car thing, it’s been really special because of the relationships that these video interviews have nurtured.
Today I caught up with Sarah, Lynn and Aidan who have been painting in my studio for a few years. During the spring last year, Sarah brought in an image of Pampadour from the Vancouver Zoo. I investigated a little more and found the original article from The Province which is headlined “The Fight Against Animal Extinction”. Though the argument to have or not to have zoos has been a hot topic for many years, the article explains that habitat loss and population decline have placed giraffes as ‘vulnerable’ on the International Union for the Conservation of the Nature’s (IUCN) official watch list.
This year, our event theme is “Eco-Sustainability” is at the forefront of our efforts to raise awareness for our environment and nature through the arts. As mentioned earlier, Sarah has been painting in our space for a few years now and I have always known her to paint meaningful works. Animals have been mostly what she has worked on with us. Together, we are going to host a painting party in the summer hopefully at the zoo as well as sell some merchandise featuring Pampadour. Proceeds will not only support conservation efforts via the zoo but also support a local artist with a vision and message about supporting wildlife and animals. Check out the latest Artists in Cars video to hear more from her as well as Lynn and Aidan who also paint with us and who are as equally as talented and supportive of each other’s works.
To help support Pampadour, order a card featuring Sarah’s painting via our boutique website here. You can also order capris and a beanie too! To be placed on our Pampadour Painting Party wait list, please register to be notified here.
To learn more about the Greater Vancouver Conservation efforts visit their website. To learn more about the Genesis G-80, get in touch with our Genesis Experience Manager Jennifer Friesen. Thank you to Project Her for supporting this project. Tickets to the 8th annual Art World Expo are available here. Be sure to attend and dress in Eco-Friendly attire or makeyour own upcycled outfit!
by Monika Blichar
I always love meeting new artists from all kinds of backgrounds. In February, my family and I went to The Giggle Dam Theatre in Port Coquitlam for my father-in law’s birthday celebration. We all had a great time and as soon as I got home, I sent an email to Brad Lovell who works as a performer and the marketing manager there. I thought that somehow, the theatre could get involved with our organization in some way and bring even more light to artists pursuing their passions.
I caught up with Brad on Friday and had the pleasure of interviewing him in the Genesis G-80 from Genesis Richmond‘s Genesis Jenn. Here’s what he had to say about the theatre and following your passion!
Enter to win two tickets to an upcoming show with dinner by tagging two friends on our Facebook post below. Winner will be announced on April 6, 2018! Good luck!
by Monika Blichar
It’s January 2018 and although I’ve heard that this is the month that most people describe as the one of the most dreary, dismal and depressing, I have had a complete opposite experience this year. January 2018 for me has been one of the best months that I have had in a long time-not only for my business goals but also for my personal victories. I would have to attribute this happy experience to being positive and being extremely conscious of my thoughts so far this year. Paying attention to my thoughts and striving to think only positive (and big!) has truly brought me motivation, passion, and confidence this month that I haven’t experienced in a long time professionally or personally. If you are an artist or creative entrepreneur, you know how difficult it can be to think positive when you are responsible for so much! Yet, this month in particular, I have found a tremendous amount of joy in being joyful!
Here are my top 5 tips to stay positive as we go into February! If they help you, please send me your thoughts or experiences. If you think they can help someone else, please share! If you have something to add, please email me at artists@theartworldexpo.com. I always love to hear from all of you who follow what I do with my art life!
1-Declutter and Organize
We are moving our studio and gallery to our new location this week, I have been decluttering and organizing A LOT since about October when I found out our building was going to be sold. It has meant throwing stuff out, giving things away, and doing a really good overhaul of what is serving me and what isn’t. Why do we hang onto things even when we don’t use them? I had ammassed a huge stock pile of supplies that I hadn’t even touched and accepted gifts of donations for ‘that one day maybe project’. As a result of this deep clean, I have been able to organize my new space with more ease, free up space for my own mental process and also feel like I have less to worry about. When you declutter your space and life, you feel less weight (literally from carrying so much stuff around with you!) and that makes you feel more positive and clear about where you are going. What can you get rid of this week?
2-Share Positivity on Your Platform!
I’ve always been very conscious of what I say or with whom I share my challenges or complaints with. I intentionally fill my personal and professional social media pages with positivity and cheerfulness becuase I know that what I send out there affects other people when they see it. I am so aware of all the connectivity between people, in the cyber world or in reality, that I always make sure people remember me as the one who is super positive and full of sunshine. Why? Well, I do this for two reasons. The first is because I genuinely want people around me to FEEL good. When people feel good around me, they are happy, positive and fueled by this energy of happiness which they carry on into their daily lives. I feel good when people feel good too! Second, being positive is contagious. Afterall, when people are super negative around you, do you want to hang around or work with them in the future? Be cautious of what you toss around on your social media. Use your platform online and your daily interactions with people in your life to inspire, motivate and encourage others! Try it out for a week and notice how much your world will change.
3-The World Ain’t All Sunshine and Rainbows-Rocky VI
It’s not always sunshine and rainbows-life is not fair, things will happen that won’t be ideal, you will loose, you will fail, you will struggle. That is the nature of life-we are not meant to be here to live in Eutopia. We have to work for what we want out of life-no one comes in to save the day and hand it to you. (Well not without strings attached if you know what I mean!) You have to chase that dream with so much vigor and desire knowing that if you don’t, it could fade away into the abyss of forgotten dreams and never be realized. Acknowledge and let go of what you have told yourself about your past, your experiences, your current situation and all those things that are stopping you from letting go of the excuses that it takes to make your dreams happen. Sure, you had a cummy childhood but that was 30 years ago. So what you have a horrible boss right now who takes up all your time and you can’t work on your art like you’ve always wanted. Do something about it. Maybe you don’t have the confidence to ask a gallery to put your work up; however, if you never put yourself out there, you will never get that solo show you’ve been dreaming of. Stand up for yourself and your dream. No one else is going to do it for you. Make yourself and your dreams your number one priority and keep going no matter what! When the going gets tough, the tough get going!
4-Squash Negativity Immediately
When I am alone with my thoughts and something negative pops up, I’ve been very receptive and quick to acknowledge it and then let it go. When people start talking to me about something that is negative, my strategy is to try to deflect it as much as possible and focus on the solution to what they are complaining about rather than continue to delve into their problem with them. I’ve always tried to be a listener and someone that people can count on which is very flattering (and also why lots of people tell me their problems!) but this year, I am choosing to focus on people, experiences, and development that not only fills me with joy and passion, but does the same for the people I surround myself with. Sure, that taxi driver you get might not be super nice but give him a compliment when you leave. Maybe your partner had a rough day, do something nice for them to cheer them up. Have a friend telling you all about their problems? Politely tell them that they should seek advice elsewhere or suggest a destressing activity like yoga or meditation. Steering people into positive interactions with you will only help stop negativity from seeping into your life!
5-Positive People
Last, I want to focus on bringing positive people into your sphere. Sure, this sounds easier said than done becuase, what do you do with all those negative people you’ve been friends with or perhaps tolerated in your business for so long? What I know for sure is that successful people; and I mean truly genuine go-getters, don’t surround themselves with negative people or put themselves in negative situations by choice. Taking an inventory of the negative influences in your life both personally and professionally will help you find out who the positive people are you do know and will help you better assess who you should be spending your time with. One of my goals this year is to meet as many positive people as I can and make new friends who also share this belief in the power of positivity in life and business as I do. Don’t just dump your old friends, but rather encourage them to join you at a new professional event, a mindfulness or creative retreat or other uplifting activity. Try to surround yourself with people who are like minded, goal orientated and most of all people who lift you up and want to help you become your best self!
Try some of these things out in February! See how they shape your life and how they affect your outcome!
Monika Blichar has a B.C.College of Teachers accreditation and a B.A. in English and French from the University of Victoria. She is the owner of Art World Expo, Monika’s Art Boutique-Studio & Gallery, and Painting Dreams International Art Tours. She has a passion for art and all things good in life. Headshot by Shannon Ruth Dionne Photography.