I started practicing and studying yoga before I started making jewellery, and I knew I wanted to be a yoga guide once I decided to take my first teacher training. Through the amazing people that I met in the yoga community and the healing that the practice brought to me, I started to tap into my creativity. My grandmother, Frances Switzer, is the original inspiration behind the jewellery side. She had her own jewellery collection, Frances Switzer Original’s, which she created from antique and unique beads and pendants she collected while traveling the world with my grandpa. My grandpa is an interior designer and had a local Vancouver, furniture manufacturing business for over 50 years, William Switzer and Associates.The creativity and love for beautiful things runs in my blood.
2. What does Soulshine mean to you?
To me, Soulshine is basically exactly what it sounds like. Bringing my inner light, beauty, and healing capabilities out to the world through my creativity and art, and by creating sacred space for people to tap into their intuition for what their body, mind and soul needs.
When creating my pieces, I usually go with my intuition. I try not to think too much, but choose beads and materials that feel right. My creations turn out beautifully and sometimes they surprise me, often the final product is very different from my original vision but I like to just go with the flow of creativity.
If I am creating a custom piece, I like to speak with the client before hand to learn about them, and find out what they are looking for from their special jewellery. Many people come to me with a healing energy that they would like their jewellery to exude for them. With that guidance, I can choose the beads and stones that have certain healing properties.
It is too hard to choose a favourite stone, they are all so beautiful and unique, and bring joy in different ways. I find that I am drawn to work with different materials or stones at certain times, and then I will be drawn to something else. It is all very intuitive.
5. Where do you see your work in 5 years?
I plan to continue to ride the flow of creativity throughout my lifetime. I am sure that as I change and grow, my style and creations will change and grow. I took an intro metal work course last year, and I would love to take more courses in various materials, and it that way my work will develop.
6. Will you have any specials for Art World Expo visitors?
Soulshine Yoga and Jewellery
Jennifer is a Jewellery Designer, Yogini, traveler, and Spiritual Wild Woman of the world, who has a thirst for knowledge of the healing arts and our connection to nature and the divine. She is passionate about creating beautiful pieces of art that both heal and bring beauty to the world and the wearer.
Soulshine Jewellery was originally inspired by Jennifer’s grandmother, Frances Switzer. Frances had a jewellery line, Frances Switzer Original’s which she created from antique beads and pendants that she collected on her world travels. Frances was no longer able to continue her creative work and years later gifted her special collection to Jennifer. Jennifer has had the joy and privilege to honor her grandmother by creating her own jewellery line with her unique style, and by adding to the collection through her travels around the globe. Jennifer loves to work with semi-precious stones, yarn, and beads made from various materials. When collecting beads, it is important to Jennifer to know where and how they are made. She also loves to learn about and share the unique healing qualities of the different semi-precious stones and crystals.
Jennifer is also a yoga and meditation guide, with a focus on the gentler practices like restorative yoga, guided meditation and breath work. She feels that it is important for yoga practitioners to tap into their intuition and practice in a way that suits their unique body, mind and spirit.
Jennifer also works in her family’s business, SwitzerCultCreative, a local Vancouver high-end home furnishings company, where they focus on quality, materials and helping artisans bring their art to the world.
3 Tips For Shipping Works of Art
by Cormac Reynolds
Your art or any art is important and more often than not also delicate. So, how do you best serve your interests and ensure its safe in transit – here are some golden tips.
Pack the Art Work Correctly
Make sure everything is secured and well protected to ensure it does not get damaged whilst in transit. This may mean taking extra time to do the packing because you want to be as careful as possible in order to keep the art safe.
We recently packed some valuable painting that was going to be shipped to Nigeria. We covered the glass with 2-inch masking tape. The masking tape is used to keep the art from being damaged if the glass breaks during transit. If the glass is broken, it will stick to the tape, instead of cutting the painting.
Then, we cut a sheet of polystyrene to cover the taped glass. Then, we used small bubble wrap to wrap the art both ways. A larger bubble wrap was used for further protection. Most carriers request 2-inches or 6 cm of cushioning around an object to provide protection. If you use less, the carrier may not uphold your insurance claim if the item is damaged.
We make sure all sides are cushioned in order to protect the frame. You can also use frame protectors, which would be well worth the cost if the frame is large.
After the picture is wrapped, we slid it into a dedicated art box. The lid of the box slides down to the bottom of the box, so you have a double wall of protection. When you put the art in the box, you have to ensure it is snugly fit. You don’t want the art moving around in the box because that can cause damage.
The Outside Packaging Needs to Be High-Quality
Ensure you properly mark and label all of the items, so that the people who handle the packages know that they contain valuable items. You also need to make sure the exterior packaging is of high-quality.
You don’t want your treasure to arrive and the packaging is in tatters. Even if the artwork is in perfect condition, you want the exterior packaging to reflect the value of the piece inside.
Find a Shipping Method That is Good and Affordable
Shipping art does not have to come with a high price tag and there are many quality vendors such as Whistl that can send it for an affordable price. If you’re an art dealer you don’t want the price of shipping your art pieces to take all of your profits. You want to make sure your items are safe and handled properly but you want to pay a fair and reasonable rate.
If you’re shipping your artwork abroad, you also have to ensure all of the paperwork is complete. You’ll need customer’s declaration documents and you may be liable for import taxes in the country the item is being shipped to. These are all things you should consider when looking for a shipping method.
Keep these three golden rules in mind and you won’t go wrong. However, you must remember to choose a carrier that has a good reputation for handling the packages that pass through their hands. When it comes to protecting your works of art, you want to make sure they are safe from the time they leave your hands to the time they get to your customer.
When was the last time you made a wish, and really felt as if it could come true? Every child blows out birthday candles or tosses pennies into a well, and not only makes a wish, but also genuinely believes it’s likely to become a reality. Then adulthood happens, and belief in things of that nature generally tends to fade. A new product is in the works that seeks to recreate this experience for adults, and rekindle the belief that wishes can come true. Known as Wishbeads, it’s a unique arts and crafts kit.
Wishbeads is more than a just a bracelet-making kit; it’s an opportunity to pause and think what you truly wish for. After visualizing a wish, it’s then written onto paper, and the paper is transformed into paper beads. These beads form the bracelet. Wearing is aimed at inspiring the owner to take action.
Wishbeads comes with a 21-day action journal, complete with prompts to enable the wearer to start seeing elements of his or her wish in action. The theory behind it is that if you focus on something hard enough, the law of attraction will bring it to within reach. Wishbeads claims to be able to aid in doing this, and help the wearer to manifest exactly what he or she wants from life. Do we believe that it’s actually capable of making dreams come true? We reserve judgment. What we do know for sure is that making the bracelets is a fun activity, and can provide a great bonding experience for women if done communally.
The kit is currently being financed via the crowdfunding platform Kickstarter, and can be found on Facebook, Twitter, and Instagram. It’s already creating quite a stir, with the women who have already created Wishbeads bracelets waxing lyrical about the experience. Perhaps this marks a return to those halcyon days of making wishes and really believing in them. Who knows, maybe Wishbeads will one day become the adult equivalent of blowing out candles or tossing a penny.