I started practicing and studying yoga before I started making jewellery, and I knew I wanted to be a yoga guide once I decided to take my first teacher training. Through the amazing people that I met in the yoga community and the healing that the practice brought to me, I started to tap into my creativity. My grandmother, Frances Switzer, is the original inspiration behind the jewellery side. She had her own jewellery collection, Frances Switzer Original’s, which she created from antique and unique beads and pendants she collected while traveling the world with my grandpa. My grandpa is an interior designer and had a local Vancouver, furniture manufacturing business for over 50 years, William Switzer and Associates.The creativity and love for beautiful things runs in my blood.
2. What does Soulshine mean to you?
To me, Soulshine is basically exactly what it sounds like. Bringing my inner light, beauty, and healing capabilities out to the world through my creativity and art, and by creating sacred space for people to tap into their intuition for what their body, mind and soul needs.
When creating my pieces, I usually go with my intuition. I try not to think too much, but choose beads and materials that feel right. My creations turn out beautifully and sometimes they surprise me, often the final product is very different from my original vision but I like to just go with the flow of creativity.
If I am creating a custom piece, I like to speak with the client before hand to learn about them, and find out what they are looking for from their special jewellery. Many people come to me with a healing energy that they would like their jewellery to exude for them. With that guidance, I can choose the beads and stones that have certain healing properties.
It is too hard to choose a favourite stone, they are all so beautiful and unique, and bring joy in different ways. I find that I am drawn to work with different materials or stones at certain times, and then I will be drawn to something else. It is all very intuitive.
5. Where do you see your work in 5 years?
I plan to continue to ride the flow of creativity throughout my lifetime. I am sure that as I change and grow, my style and creations will change and grow. I took an intro metal work course last year, and I would love to take more courses in various materials, and it that way my work will develop.
6. Will you have any specials for Art World Expo visitors?
Soulshine Yoga and Jewellery
Jennifer is a Jewellery Designer, Yogini, traveler, and Spiritual Wild Woman of the world, who has a thirst for knowledge of the healing arts and our connection to nature and the divine. She is passionate about creating beautiful pieces of art that both heal and bring beauty to the world and the wearer.
Soulshine Jewellery was originally inspired by Jennifer’s grandmother, Frances Switzer. Frances had a jewellery line, Frances Switzer Original’s which she created from antique beads and pendants that she collected on her world travels. Frances was no longer able to continue her creative work and years later gifted her special collection to Jennifer. Jennifer has had the joy and privilege to honor her grandmother by creating her own jewellery line with her unique style, and by adding to the collection through her travels around the globe. Jennifer loves to work with semi-precious stones, yarn, and beads made from various materials. When collecting beads, it is important to Jennifer to know where and how they are made. She also loves to learn about and share the unique healing qualities of the different semi-precious stones and crystals.
Jennifer is also a yoga and meditation guide, with a focus on the gentler practices like restorative yoga, guided meditation and breath work. She feels that it is important for yoga practitioners to tap into their intuition and practice in a way that suits their unique body, mind and spirit.
Jennifer also works in her family’s business, SwitzerCultCreative, a local Vancouver high-end home furnishings company, where they focus on quality, materials and helping artisans bring their art to the world.