by Monika Blichar
Let’s face it-the world of painting and sitting back while an agent or gallery sells your art is over! With a large majority of galleries making the move to online sales and closing art houses, it is more important now than ever to become your own art agent and invest in your own sales and marketing strategies. Here are 5 things you can do to boost your art sales! If you enjoy or find these useful, please share and follow me on Facebook, Instagram and Twitter.
My exhibit at Art World Expo 2017 at Science World. I participate in about 15-20 exhibitions, markets, fairs, and trade shows annually.
This means that you avoid slapping handwritten price tags on art that you want more than a few dollars for and you invest in proper branding! Logo, website, business cards, pamphlets, a portfolio and investing time into social media marketing with your branding. There is nothing worse than seeing gorgeous work without a price (or a handwritten scribble as a tag) out there! Serious collectors and buyers want to see you have taken the time to invest in proper branding and are representing yourself as a professional artist and business owner.
My new logo for 2018! I have decided to do an entire overhaul for my own brand.
Instagram is one of the most powerful tools for artists today. When posting, remember to post photos related to your brand-works of art in progress, completed works for sale with prices, art exhibitions, art sales and any contests or awards that you may have won. Instgram is a wonderful place to create your visual portfolio where collectors and buyers can see your work without distractions. Be sure to remember to comment and connect with people on Instagram, the more you chat with people, the better your chances of building relationships and finding buyers.
Instagram also does great things like “Best Nine” where you can see which of your photos were the most popular in any given year.
3-Exhibit Your Work
If you haven’t done a show in a while-it’s time! (I recommend at least one show per quarter but of course, if you can manage more-then do it!) The more you are out with your work, the more your brand will be recognized, the more people you will meet and in turn, the more people will think of buying from your or asking for your assistance when they are looking for something. I also recommend opening your studio at peak times in the calendar year including Christmas as well as for holidays like Valentine’s Day and Mother’s Day Shopping events.
My paintings and mixed media work as part of a display for a Fashion Show by Blushing Boutique in 2011.
4-Collaborate with Others
For some artists, this seems counter-intuitive. Why would I want to partner with my competition? Well-you don’t partner with someone who makes exactly what you do-you partner with someone who is different! Collaborate with another artisan and promote a special offer online. Find a business to work with and create a special. The possibilities are endless!
A night to raise awareness for BC Salmon with artists and designers at Sheila Wong Fashion Studio in Vancouver, BC. This opportunity allowed me to work with Jay Peachy and acclaimed artist Lawrence Paul Yuxweluptun. Collaborations like this have given me great networking opportunities but also life long friends in the arts industry.
This is one of the biggest tools I have learned that helps business in a lot of ways! My recommendation is to first start a blog, offer resources, share ideas, vlogs, and interview artists or business people you admire. Second, create a newsletter and build your mailing list. Third, create a worksheet, EBook, or course about your industry or specific type of art you are making. Last, write for other publications. All of this will help boost your authority in your industry and connect directly to fans, buyers and clients.
“You’re Going to Make It-A Creativity Workbook to Help You Make Your Best Art!” was a creativity workbook that I created in 2016 to help my students. It has since sold almost 300 copies and has enabled me to generate passive and ongoing income from a piece of work that I created one time. Buy yours here: HERE
As with anything in business and life, your success depends on yourself. No one is going to do the work for you even if you pay someone! Today’s world is so limitless in possibilities for expansion, marketing, and overall success with the tools that we are given that it is so easy to get yourself out there! Never before have we had this option-what will you do with this possibility? I challenge you to take up your goals this year and kick it up a notch.
“Fortune comes to those who are prepared to work for it.”
Monika Blichar, B.A. & B.C.C.T. University of Victoria
CEO & Founder-MAB Ventures Inc. An Arts & Entertainment Agency
MAB Art Studio & Boutique Gallery
Art World Expo-Vancouver, Edmonton & Toronto
www.monikablichar.com www.mabartstudio.com www.theartworldexpo.com