by Monika Blichar
As an artist, it can be hard to think about many areas of business. Lots of creatives are very talented in the actual making of art work, but many fall short in areas of marketing, business and branding. For some reason, it is the last thing that artists want to think about; their top priority as making art.
In reality, branding is one of the most important areas of business as this is what the public recognizes when they think of a company. Good branding means that people can spot your company just by looking at the logo-a symbol unique to that business. Bad branding leaves the consumer confused about what the company and often causes a lack of confidence in a business. Today, I caught up with Caitey Gilchrist Creative to ask her about her branding business as she will be at our event this year!
1-What is Caitey Gilchrist Creative?
Caitey Gilchrist Creative helps entrepreneurs live their passion and connect with their audience through their core message. Through branding, graphic design and online business resources, I help individuals translate who they are into a visual identity that speaks to their audience.
2-When did you know you wanted to start your own business?
I’ve always had the entrepreneurial drive, and I started offering my services in 2011.
3-What is your favourite part about helping creative people with their brands?
Knowing that I’m helping someone propel their practice forward is my favourite thing about what I do. I love translating their vision into something beautiful that serves a very practical purpose.
4-What will you be offering at Art World Expo? Any special promotions or products exclusively for AWE guests?
Yes! Until May 31, 2018, Art World Expo guests can receive 15% off any branding design package.
5-Where would you like to see your business in 5 years’ time?
This is an exciting question! Branding is just one way that I’m currently helping creatives and entrepreneurs pursue their passions. The big focus for me is on providing education and tools for people who are ready to forge their own path. Over the next five years, I’ll be focusing on spreading these resources as far as possible through public speaking, training and online courses.
6-Just for fun: What is your all-time favourite thing to do when you have free time?
I love standing in nature and experiencing the moment.
Caitey Gilchrist is a brand consultant, design geek, and creative for life. Through her company, Caitey Gilchrist Creative, she helps entrepreneurs connect to their audience through branding and visual communication. Caitey is set on creating new opportunities for small business brands through education, collaboration, and support. She works on this vision daily through her one-on-one services, branding courses, and through her involvement in local business groups in surrounding communities. To learn more about Caitey, visit www.caiteygilchrist.com To attend the 8th annual Art World Expo, order your tickets via this link!
Monika Blichar is an Entrepreneur and Artist. She is owner of Monika’s Art Boutique-Studio & Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.