





I started practicing and studying yoga before I started making jewellery, and I knew I wanted to be a yoga guide once I decided to take my first teacher training. Through the amazing people that I met in the yoga community and the healing that the practice brought to me, I started to tap into my creativity. My grandmother, Frances Switzer, is the original inspiration behind the jewellery side. She had her own jewellery collection, Frances Switzer Original’s, which she created from antique and unique beads and pendants she collected while traveling the world with my grandpa. My grandpa is an interior designer and had a local Vancouver, furniture manufacturing business for over 50 years, William Switzer and Associates.The creativity and love for beautiful things runs in my blood.
2. What does Soulshine mean to you?
To me, Soulshine is basically exactly what it sounds like. Bringing my inner light, beauty, and healing capabilities out to the world through my creativity and art, and by creating sacred space for people to tap into their intuition for what their body, mind and soul needs.
When creating my pieces, I usually go with my intuition. I try not to think too much, but choose beads and materials that feel right. My creations turn out beautifully and sometimes they surprise me, often the final product is very different from my original vision but I like to just go with the flow of creativity.
If I am creating a custom piece, I like to speak with the client before hand to learn about them, and find out what they are looking for from their special jewellery. Many people come to me with a healing energy that they would like their jewellery to exude for them. With that guidance, I can choose the beads and stones that have certain healing properties.
It is too hard to choose a favourite stone, they are all so beautiful and unique, and bring joy in different ways. I find that I am drawn to work with different materials or stones at certain times, and then I will be drawn to something else. It is all very intuitive.
5. Where do you see your work in 5 years?
I plan to continue to ride the flow of creativity throughout my lifetime. I am sure that as I change and grow, my style and creations will change and grow. I took an intro metal work course last year, and I would love to take more courses in various materials, and it that way my work will develop.
6. Will you have any specials for Art World Expo visitors?
Jennifer Wosk
Soulshine Yoga and Jewellery
Jennifer is a Jewellery Designer, Yogini, traveler, and Spiritual Wild Woman of the world, who has a thirst for knowledge of the healing arts and our connection to nature and the divine. She is passionate about creating beautiful pieces of art that both heal and bring beauty to the world and the wearer.
Soulshine Jewellery was originally inspired by Jennifer’s grandmother, Frances Switzer. Frances had a jewellery line, Frances Switzer Original’s which she created from antique beads and pendants that she collected on her world travels. Frances was no longer able to continue her creative work and years later gifted her special collection to Jennifer. Jennifer has had the joy and privilege to honor her grandmother by creating her own jewellery line with her unique style, and by adding to the collection through her travels around the globe. Jennifer loves to work with semi-precious stones, yarn, and beads made from various materials. When collecting beads, it is important to Jennifer to know where and how they are made. She also loves to learn about and share the unique healing qualities of the different semi-precious stones and crystals.
Jennifer is also a yoga and meditation guide, with a focus on the gentler practices like restorative yoga, guided meditation and breath work. She feels that it is important for yoga practitioners to tap into their intuition and practice in a way that suits their unique body, mind and spirit.
Jennifer also works in her family’s business, SwitzerCultCreative, a local Vancouver high-end home furnishings company, where they focus on quality, materials and helping artisans bring their art to the world.
You can find Soulshine Jewellery at www.soulshineyoga.ca and https://www.etsy.com/shop/SoulCollection, as well as various shops in Vancouver, BC.
SUMMER STUDIES: Top Three Tips for Summer Painting
by Monika Blichar
Summer is just around the corner and with sun and light to inspire you, it is the perfect time to paint in studio! Here are our top three tips for painting in studio this summer!
Choose Your Subject Matter-If you don’t have a target, how will you know where to shoot?
When you are choosing something to paint this summer, try to choose something you haven’t ever tried before. Think of places you have visited or will visit this summer and take photographs then add these to your collection of what you want to paint. Recently, I went to Saltspring Island with students and captured an array of beautiful images that I would like to paint this summer.
Here are two photos. On the left is the original photo at Cafe Talia on Saltspring Island. On the right is an edited photo in the SuperPhoto App which helps me see the painting before I create it.
Get Outside!
Make sure to take advantage of good weather and go outside to look at colour, shadow, perspective and light. With every season, there are new aspects to observe when it comes to nature and our surroundings. If you are painting cityscapes, be sure to go wander around and look at buildings and how the sunset or morning glow affects light and shadows. If you love nature, try walking in the forest at different times of the day to see the colour differences in leaves or trees during different times of the day. Think about how to create these colours and also how to capture the movement of a forest in your painting.
Challenge Yourself
Painting new subject matter can be a challenge but can also be immensely rewarding. Challenge yourself by trying new subject matter or experimenting with using new materials. We recommend getting new pastes or resin sands and trying them out in your next pieces. If you haven’t tried yet, here is a product we recommend by GOLDEN
As usual, we invite you to join us in studio and paint with other beginner and experienced artists. Our studio special this month is $17 art classes (reg. $40) which you can find Here! All proceeds from this promotion help us meet our summer fundraising goals with proceeds to summer arts programs, Art World Expo production and support for artists in our community.
by Monika Blichar
Our friend, volunteer and long time supporter David Torok had his face painted last year for our event by a lady named Angie Balbon. After some convincing, Angie decided that she would indeed participate after David encouraged her. We are very lucky that we have people like David in the community to support artists and make sure they are encouraged and go for their dreams.
We caught up to Angie for an interview. Be like Angie and Dave. Believe in your dreams and go for it!
https://www.youtube.com/watch?v=pqf3e0OQmPQ
https://www.youtube.com/watch?v=DPh4M5BX8zs


Françoise Vèron Stamp a.k.a. Boise
My life has been a fortunate road with many horizons and possibilities. It has led me here, living in this Canadian land that has adopted me and that I have adopted. From my childhood in the highest inhabited region of the French Alps to the shores of Vancouver, I had the privilege to live in various countries and meet amazing individuals. Every time collecting new experiences, knowledge and perceptions along with a couple languages.I attended the French National Fine Art School in the 80’s and learned classic and conceptual arts. Until recent years, most of my artistic efforts were geared towards my children and my hobbies, awesome Halloween costumes, sculpted birthday cakes, flamenco dresses, custom made bead jewels etc. In 2011, after selling my small business, I decided to fulfill my dream of being a committed artist. I have produced, sold and exhibited number of pieces in shop settings, various artistic events and markets such as Lab Art, Vancouver Home and Design Show, and Commercial Street Café. I currently exhibit oil paintings at Float Sense in Burnaby. Eight months ago, I started to paint doodles on my friend’s bodies at the beach. I knew right away I wanted to realize complex body painting projects. And that is what I did! It has been so far, a rich and fulfilling endeavor and I wish to continue growing in that amazing medium that gives me great satisfaction. Ephemeral Art has always been one form I cherish and want to give my artistic soul to.
I am very excited to participate to the AWE 2017 body painting competition, which is my second competition so far.
Thank you to all who attend and participate!
Learn more about Shannon Ruth Dionne Photography on her website https://www.shannonruthdionne.com and be sure to connect with her on social media: Twitter, Instagram, Facebook
By Monika Blichar

Carolyn Bruce Designs at Art World Expo 2016
No matter what industry you are working in, the primary goal is to sell products and services that customers will keep returning for again and again. As artists, we must remember that this is our main goal-to sell art that people will want, again and again. As we near our annual Art World Expo in Vancouver, here are some vendor tips for gaining recognition for your brand as an exhibitor and well into the future of your art career.
1-BRANDING 101
Making sure that your exhibition looks good is crucial. No one wants to buy art or products from a shabby stall that is disorganized, lacking presentation, nor one that is ill managed. Some of the simplest things to be sure you have when you are displaying your work and business publicly include:
-business cards with your logo, contact information and website
-a banner behind or in front of your booth with your name
-links to social media accounts with the same logo and banners
-price tags, inventory sheet and receipt book
-a way to take payments
-a sales person working for you if you are not comfortable selling your own work
2-PRESS RELEASES & MEDIA
If you are doing the marketing for your brand, don’t forget that the media is your best friend! The more that you can gain media attention, the better! Draft a simple press release with your information, dates for an upcoming exhibition, and invite media such as newspaper journalists and bloggers in your industry to interview you in your studio prior to the event. There is a lot to be said about artists and businesses who are being talked about in the media and likely, they have sent their information to the press deliberately. A buzz from many websites is amazing, so be sure to send to many media outlets. After all, getting attention on varied sites and in publications just helps you get more visibility and brand awareness in new networks and social circles. Be creative too-consider creating good karma by helping raise money for local shelters, food banks or other worthy charities by donating proceeds of your sales.
3-MERCHANDISING
Many artists are shy or leery of merchandising their work. In my opinion, the best thing about being an artist is that you can work on something one time, and then sell it over and over. As an independent artist, this has been a very lucrative way to continually improve and add to my business model. You don’t have to go all out and purchase stock like you used to in the olden days either! There are many sites which help you design work and will even market it for you for a commission. Some of these sites include Zazzle.com and Society 6. I’ve heard mixed things about merchandising; some artists believe that selling prints or cards can be like selling out-while others make fortunes by selling prints, Iphone cases and home décor items. I tend to recommend that with more merchandise options, you are able to do more with your art and reach wider audiences: cards, books, ebooks, tshirts, IPhone cases, home décor throws and much more can get to the hands of people who normally couldn’t afford your work or perhaps are looking for unique designs on different items. Have a look at multi-million dollar artist Damien Hirst’s site and link to his online shop http://www.damienhirst.com/ A great site to start with if you haven’t yet is Society 6 https://society6.com/prints
As always, best of luck! If you found this useful, please share. If you have a comment to add, get in touch! artists@theartworldexpo.com
We love to share the Art World with you! Whether it is sharing new artists on our site or at our events, we think art is pretty special. Art has the ability to connect, inspire and create new ideas. Through art, we feel emotion, learn about cultures, and become in tune with ourselves.

Until March 31, enjoy our special price for Art World Expo tickets to our 7th annual gala. Featuring over 100 artists each year, we are excited to see you there!

This year, we have some special features including a Hat Show by West Coast Hatters, live dance performances by Mira Dance Company, a body painting competition with judges Kathleen Fowlstone; the 2016 Art World Expo Champ, and Natalie Fletcher; the 2014 Skin Wars winner! We have live music and live demonstrations by amazing artists from North America and Europe. Lots of fabulous vendors showing and selling a ton of amazing art, fashion, jewellery, accessories and beauty products including natural cosmetics, skin care and make up. Just in time for Mother’s Day! We also have beer and wine, a live and silent auction, plus goodies will love Gypsytrunk Vegan Food Cart & Catering who will be on site just for our patrons! Samples from Hot Arusha Healthy & Spicy as well as treats from our supporters at Jenny Craig too!
Enter promo code MARCHMADNESS at the ticket check out and receive 2 for 1 tickets for general admission.
See you on May 12!
Media register at artists@theartworldexpo.com

We would love to invite you to be part of our annual event this year! Join us by helping keep arts alive in our community and feature your business in an interesting way!
We are looking for items for our silent and live auctions, advertisers in our swag bags, logo ads on our popular media wall, main stage sponsors and walking body art advertisers! We are also looking to fill our Gold, Silver, and Bronze Sponsor packages this year! Get your company seen at this annual gala and throughout the year with our comprehensive packages and support a show that helps feature and promote hundreds of artists annually in Vancouver and Toronto.
Thank you to everyone who has supported this event each year by donating products and services as well as purchasing advertising and sponsorship packages!
Call 6049996177 to learn more!
by Monika Blichar, Art World Expo Owner and Producer

Selling art can be tricky. I mean, lets be honest about buying art. It isn’t a necessity like food or shelter nor can it improve your employment skills via education or training. Investing in art doesn’t bring you a fancy certificate for a future job position, nor does it help you do your job better because its settings has better apps than your last device. It can’t help you put gas in your car or buy new running shoes for your kids, nor can it help you get dog food for your puppy. So, what is the motivation for people to buy art and how can you sell your art regularly despite these drawbacks?
Have a look at these vendor tips; be sure to send me your ideas and I might just post them in my next blog with credits to you-website and photos included of your art too!
1-Market to a Specific Audience
Whether you make wood sculptures or plaster casts is irrelevant. Who you are marketing to is what is important. Afterall, if you are targeting college or university students just because you’re currently in college or university, it may work for bumper sticker art, cards or prints, but once you decide you don’t want to sell 500 items at $5, your chances of selling a piece at even $100 to a student is slim. Before you continue your marketing today, think about who your audience is and then find ways to reach that audience.
2-Social Media
I harp on artists all the time about using social media to promote their art. What other free tools are there? Social media is definitely the number one tool to reach the maximum number of people for no monetary investment. Artists in our events will promote their work and use our #artworldexpo hashtag; you’re more than welcome to use it too and we’ll share and retweet your art. That’s the beauty of it really-you can reach so many people and if you use good hashtags, others will share your work too. Be sure to comment, like, and share other people’s posts, images and content in order to spread the love! In terms of social media, whatever you put in, you’ll get back.
3-Follow Up
Many artists sign up for markets, events, and trade shows; preparing everything correctly including draw boxes for contests, email marketing newsletter campaigns, and then; fail to follow up for numerous reasons. Whether you didn’t do as well as you thought at your event sales wise or you just didn’t get the number of people through your booth as you though, the biggest waste of time after an event is that you didn’t follow up with people you met or who entered your draw box. That is where the REAL fortune is. Adding people to your mailing list, inviting them to your Facebook Page, or keeping them in the loop for your next event is the KEY to creating relationships that will help you grow your business and sell more art.
I always love to try new things when selling art. I diversify my work and my workload; making adjustments all the time. What worked two months or two years ago, might not work today. The important thing is that you always experiment with your sales strategies and sales goals with the knowledge that there is something for everyone and someone out there is looking for exactly what you have.
If you liked these tips, be sure to SIGN UP FOR OUR NEWSLETTER to get more tips like these plus special offers, industry news and notifications about our latest events and projects on a regular basis. Be sure to share these tips and send us your ideas for your chance to be featured in our next post! Email us at artists@theartworldexpo.com

Monika Blichar is an Entrepreneur and Artist. She is owner of MAB Art Studio & Boutique Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.