by Monika Blichar
As an artist, looking for new ways on how to market, promote and sell your work this fall can be intimidating. Many of us fall into the same routine and often forget that seasonal promotions are a great way to engage new customers, create special products or service packages, and most importantly have fun doing so! Today, I have compiled five fall sales ideas for artists to help you take advantage of a this wonderful fall season!
1-Create a Fall Promotion for your Product or Service
It sounds simple and it can be! What is your best selling product or service? What do you enjoy making or doing the most? Start with these two questions and then build from there. If you are a photographer, offer a Fall Mini Session for Kids in a Pumpkin Patch. If you are a painter, create an image of a fall harvest scene and then offer prints or greeting cards in time for Thanksgiving. Be sure to offer a special or incentive for customers to buy from you such as limiting the number of sales you will make for the promotion or offering a limited edition run of your prints. The possibilities are endless!
We partnered with WAVES Coffee in Yaletown in 2010 to host a Pumpkin Carving event.
Working together can be better than working on your own. Who can you partner up with to offer a special package, gift basket or service package with? Some of the benefits of working with others include reaching new markets, sharing the task of marketing, and cross promoting on each other’s networks.
3-Run a Contest!
A simple thing like “Guess How Many Candy Corn are in this Jar and Win” can help you gain new customers, get shared and also keep your followers engaged. If you’re always posting about your product and your service without giving your fan base something to look forward to like a contest or a special, you will loose opportunities for your fans and followers to help you build your brand by sharing it and tagging their friends. What could you do that will help engage your fan base this fall?\
4-Plan an Event!
Aside from things you can do to promote your business this fall online or via social media, be sure to host an open studio, special event, or workshop for your business! There’s nothing like connecting with people face to face! Here are some ideas for events:
-Fall Sidewalk Sale
-Start or End of Fall Season Sale
-VIP Fall Shopping Party
-Fall Customer Appreciation Event
-Fall Themed Art Show
Hosting a special event is a great way to feature your space and your business in person. Ask other businesses to donate door prizes, get involved or even donate their space and partner up with them if you don’t have a space that is suitable for the public. When I first started my business, I didn’t want people coming to my home studio so I often partnered up with other businesses and would host events, shows, and openings in cafes, restaurants and even car dealerships.
We have partnered up with Two of Hearts Boutique in Kitsilano to host a Halloween Party and Shopping Extravaganza! Monika will have her legging launch and we are pairing that with Cici Clothing, West Coast Hatters, and Carolyn Bruce Designs Jewellery! Get your ticket for only $10 HERE! Includes a drink, door prize entry ticket, and fashion show!
There are lots of ways that you can join community events-and not just markets or fairs! Here are some ideas for you to look into this year or next:
–Kids Sporting Events: sponsor a tent and hand out samples, give out water with your logo on the bottle, or enter attendees into a draw.
–Pop Up: Ask a coffee shop if you can do a pop up for a day in their cafe, bring a table with your work and promote to the cafe goers!
–Local Businesses: Find other businesses in your area who are hosting events and offer your time, a product to donate, or ask if you can have a small table at their event.
So what are you waiting for? Pick something and get going on creating a cool fall promotion or event that will help you generate more brand recognition, new customers and followers, and most of all, create more fun and joy for you in your business!
Monika Blichar has a B.A. in English and French and a British Columbia College of Teacher’s Certificate. She is the owner and founder of Art World Expo, Monika’s Art Boutique, Painting Dreams International Art Tours and her own brand Monika Blichar. Originally from Wroclaw, Poland, Monika is actively connected to her culture in Poland and works heavily to promote Canadian artists via her events. She is an avid creator, passionate about creativity and creating authentic connections in the communities where she works. Monika has produced Art World Expo in Vancouver since 2010, one installment in Toronto in 2015, an annual show in Edmonton since 2017 and has launched two Art World Expo Christmas Fairs in Vancouver and Victoria, BC. To learn more about Monika, visit www.monikablichar.com